Michael Watts

Michael Watts
5 Big Things to Consider Before Unlocking the Power of Big Data

Often, this so-called "Big Data" is stored in separate silos throughout the organization and finding, filtering, analyzing and formatting this information is probably not a priority for the IT department, even though making sense of it is a top priority for the marketing department. The markets and marketers can't wait. What's required is a customer communications management strategy, a method of utilizing that mountain of Big Data to develop finely targeted customer profiles for personalized and relevant outreach.