Michael Mothner

Michael Mothner

Michael Mothner is the Founder and CEO of Wpromote, the largest independent marketing agency in the US. Along with founding Wpromote in 2001, he has also ventured into other enterprises such as ScanDigital and CouponPal, which was spun off of Wpromote’s performance marketing division into an independent company. A regular industry speaker and commentator, he has been featured by Inc. Magazine as one of “30 CEOs under 30 To Watch” and was the recipient of the PricewaterhouseCoopers Entrepreneurial Spirit Award.

Does Google’s Ad Change Help or Hurt Marketers?

Have you noticed that Google's search results look different lately? In mid-March, Google tweaked the search results page layout. The most notable change, from a consumer perspective, is hyperlinks are no longer underlined, which doesn't appear to affect businesses. But this update also included a key change to sponsored ads.