Mary Vasek

Mary Vasek
More Customers, Please!

The idea behind targeted marketing is to make your efforts more effective—to deliver more return for every dollar spent—by targeting people more likely to become your customers. For most marketers, the best place to start is with your current customers, who like your products and services and buy them repeatedly. So when looking for new customers, it only makes sense to target prospects who share key characteristics with your current customers.