Over the course of 2012, social media marketing finally solidified its place in brand building, marketing and social commerce. Worldwide, nearly one in every five minutes online is spent on social networks, and the effect of that activity on brands has become both measurable and scalable. Facebook leads the pack—three out of every four minutes spent on social networks are spent on Facebook and 55 percent of people online use the site.
The buzz surrounding companies investing in social media marketing to reach consumers has created a lot of attention for sites like Twitter, Facebook, LinkedIn and the recently popular Foursquare. Millions of consumers are spending their time online with social networking and media sharing sites instead of other media.
Small marketing budgets don’t necessarily mean small ideas when it comes to search marketing. In fact, it’s the innovative and creative efforts that most often empower companies with the ability to learn and adapt. Over the past few years the practice of using search engines to market Web sites has progressed from a focus on optimizing text content and acquiring links to the optimization of a variety of searchable digital assets, including: images, audio and video, as well as content delivery formats like RSS and mobile search. As search engines evolve with features such as personalized, social and unified search, so must marketers—especially those