In the United States, while brick-and-mortar stores saw last week's Black Friday as their biggest shopping day of the year, online holiday sales are predicted to grow by 12 percent this year, and e-commerce professionals are promoting new techniques to drive sales on mobile devices. In fact, Deloitte predicts that shoppers' smartphone activity, including research, coupon use and purchases, could account for $36 billion in holiday sales this year.
By embedding 2D barcodes and SMS shortcodes in all creative elements, the Austrian Postal Service saw Europe's best-ever mobile response to a massive direct mailing.
A best practice is a technique or methodology that, through experience and research, has proven to reliably lead to a desired result. Once best practices are determined, commitment is the key to ensuring success in overall adoption and support.