Kristina Zaremba

Kristina Zaremba
Highlighting Your Way to the Top

Ever wonder how Web marketers get their products to appear in Google Shopping? Google's shopping, map, news and image searches use structured data to serve users these special result sets. Structured data refers to pages webmasters have marked up on the backend with tags to describe each content field for search. On a product detail page, for example, structured data can help search engines index a product's name, brand, price, color(s), size(s), image(s), description, customer reviews and more.