Kitty Kolding

Kitty Kolding

Kitty Kolding is CEO of Carlsbad, Calif.-based marketing data provider Infocore. Kitty can be reached at @kittykold or via email.

Continued Privacy Worries That Could Eradicate Predictive Analytics

For decades, marketers have been trying to find and exploit patterns in what makes their customers buy, buy again, stay, switch, browse, click, join, sign up, opt in and check out. And while the astonishing science behind the dozens of different strains of predictive analytics is exploding, it's not even close to keeping pace with the stunningly vast amounts of data being collected and made available every minute of every day, on a healthy percentage of the Earth's inhabitants.