Ask an American to name an inventor, and most will cite Thomas Edison. But did you know he was a brilliant marketer and brand manager?
Marketers have been developing content for eons, but there are new factors that require operations and processes to bind it together.
Winging it in campaign development will lead to launching faulty campaigns, longer execution, frustrate team members, and worse.
On your revenue marketing journey, if content is the fuel, and analytics is the dashboard, then data are surely the wheels and tires
This dissonance between the realities of reporting and P&L accountability led us to transform the marketing department.
This month we will delve into the first, and most important, of the 5 core marketing processes: The lead management process.
Let’s narrow the marketing operations discussion to the top five processes, and cover each in more detail in subsequent posts.
How you do organize around content and the website at your firm? Is your website appropriately categorized as content and managed out
In this post, we explore the demand generation function. What should be part of this function on a “shared services” team?
In this post, we’ll show how to centralize marketing operations. What are the benefits, and what steps can you take to make it happen?
In last month’s blog post, I discussed first steps in the revenue marketing journey. In this post, we’ll delve into the first step.
Revenue marketing is the combined set of strategies, processes, people, technologies, content and result measurements across marketing