Using LinkedIn connection requests or InMails as a first contact is a losing strategy. You may have some success, but it’s limited.
Here are three must-ask questions to be asking yourself — before investing (or continuing to invest) in LinkedIn Sales Navigator.
Considering investing in LinkedIn automation software? Already using automated tactics? Beware: Automation is not helping social
Salespeople who want to strengthen their sales prospecting email technique often seek advice. Whether you’re using LinkedIn InMail or
Nothing screams “impersonal” more than a template email script. Yet most of us (me too) use templates. The trick is to slightly
“No” comes in many flavors. The right-away no. The ignoring you no. The “I’m too busy” or too comfortable with the status quo no.
“You need this revolutionary new social selling now or you’ll be left behind. What? You don’t know how to use [insert new technology]
They can be the kiss of death: Questions. True — I coach sellers who are using questions in cold email messages. Some are successful.
“Hold on, Molander. I request LinkedIn connections when regularly approaching buyers cold — and they accept.” But then?
Spending time doing cold email outreach to new prospects? Trying to reignite smoldering discussions with existing customers? Then
“Was it helpful?” That’s what your webinar should have been. Helpful in an actionable way. If it wasn’t? Sales representatives should
Do you want to: Upset and discourage your best sales reps? Reinforce prospecting tactics that have never worked?
The words “sales email” and “touchpoints” are evil. Pure evil. Because of the context in which “touchpoint” is used.
Mainstream social selling (marketing) software is roaring forward — violating LinkedIn’s terms and conditions, and every ounce of what
What is an e-newsletter? Basically it is a stream of messages businesses send out to customers. Messages that talk about the business.