Is LinkedIn effective for prospecting? For 95 percent of sellers invested in LinkedIn Sales Navigator, it’s been a bust.
The Web is littered with horrible advice on cold email prospecting tips and strategy. Templates? Even worse. So here’s what I’ve
Are you sabotaging yourself when using LinkedIn InMail to prospect new business? Or is your team spinning wheels, generating less than
Using cold emailing as a prospecting tactic? Beware of 95 percent of the email lookup or “guesser” services out there. Most of these
Most LinkedIn Sales Navigator strategies failed in 2015, and I know why. Let’s quickly understand why most small, medium-sized and
The proponents of social selling are wrong. Dead wrong. They claim the key to modern selling is to attract and engage rather than
Inbound marketing is the rage in B-to-B marketing. But there’s no substitute for diligent prospecting: cold calling and cold emailing.
I swear if another person says, “Most of the buying decisions are already made by the time decision-makers meet with sales reps” my
Is LinkedIn Sales Navigator worth it for sales prospecting? And how can you measure the investment — and end it if it’s not?
Spark the prospect’s curiosity. But what comes next? How do you follow-up effectively once invited to do so? What do you write and how?
Should you measure yourself and your team based on LinkedIn’s Social Selling Index (SSI)? I say no. Because your and your team’s
There is no bigger buzz-phrase in sales than “social selling.” But what if the core idea behind it was bogus? What if the term was
Canadian sales professionals are confused and frustrated. Rightfully so. The Canadian Radio-television and Telecommunications
Your cold email (first-touch message) is most likely too much, too fast. Remember, your goal is NOT to book a meeting when making
Looking to hire a sales trainer for LinkedIn? Beware. Instead, consider hiring a sales prospecting coach who knows if (and when) to