“Was it helpful?” That’s what your webinar should have been. Helpful in an actionable way. If it wasn’t? Sales representatives should
Do you want to: Upset and discourage your best sales reps? Reinforce prospecting tactics that have never worked?
The words “sales email” and “touchpoints” are evil. Pure evil. Because of the context in which “touchpoint” is used.
Mainstream social selling (marketing) software is roaring forward — violating LinkedIn’s terms and conditions, and every ounce of what
What is an e-newsletter? Basically it is a stream of messages businesses send out to customers. Messages that talk about the business.
The social selling backlash has begun. You might sense it or be experiencing it. But you won’t read much about it online. I’m reading
The best follow-up to your webinar is no follow-up. Today’s most successful webinars are moving the lead from warm to warmer
Do you suspect there are more prospects in your territory than LinkedIn’s search function is showing when you search its database?
At the heart of most social selling strategies are poisonous ideas. Concepts that “experts” claim are best practices.
Today’s most productive digital sales professionals are using email to uncover new leads. When combined with other tactics, email can
What constitutes social selling on LinkedIn? LinkedIn answers with The Social Selling Index. (SSI) It’s a measure of a social seller’s
Sales teams are spending big bucks this year on LinkedIn Sales Navigator, primarily to access LinkedIn’s database and InMail.
The best cold email sequence is the one that opens the door to more meetings, right? Not really. The best cold email sequence is one that qualifies buyers faster. So your meet with more closeable clients. Sequencing email touches is about increasing quality of meetings, not quantity. And therein lies the power. Rushing the meeting…
Whether using standard email or LinkedIn’s InMail, there is one problem I see repeatedly: Talking about the benefits of products
Is LinkedIn effective for prospecting? For 95 percent of sellers invested in LinkedIn Sales Navigator, it’s been a bust.