There are serious dangers involved with using widely-distributed templates … as an individual but also organizationally.
Are you asking prospects to: answer questions leading to an outcome you want? Be persuaded by research to form a conclusion? Beware.
There’s no shortage of reasons why embedded video should work in cold sales email. Sadly, they amount to lazy fantasies of sellers.
Getting through to C-level decision-makers demands effective follow-up techniques, and today’s best performing sellers have them.
Nothing screams “I’m trying to persuade” you louder than trying too hard to establish credibility.
A customer asks you to quote a project. What if you, instead, politely declined the “cattle call” for proposal bids?
Ever notice how the argument against cold calling is actually against cold pitching? (a concept that has never worked in B2B.)
Trying to start conversations with potential clients using cold email or LinkedIn Inmail? Most sellers are.
I try to not speak in absolutes, but there are two flavors of cold emails you’re sending that do more harm than good.
You and your sales force are selling socially. You’re sharing valuable insights and racking up Social Selling Index points
Helping buyers buy is where the action is. So why is facilitating buying conversations not a part of your “social selling” program?
Sales teams across the globe are telling prospects, “You should invest in what I sell — because this research says so” and expecting to
There are two of huge problems with sales communication techniques — they make you look weak, and like every other seller out there.
No matter what target market my students are calling on when sending cold email messages, I see the same weak spots over-and-over.
You just had a good meeting with a client or potential new client. It’s time to send the meeting follow-up email.