Most sales emails fail to provoke replies. But those that do are personalized. Yes, personalized sales email templates.
LinkedIn Sales Navigator is where the social selling action is. But is truly needed? Do you need it? Over time, LinkedIn has changed the rules and features of the offering to sellers.
If you want to get more conversations started “from cold,” avoid including links and/or PDFs in your “first touch” email.
When approaching a potential buyer on LinkedIn, the approach must be a warm one — not cold. But this means qualitative sales triggers.
Timing of sales prospecting touchpoints is important. But when deciding on email cadence, avoid focusing on timing of messages alone.
Congratulations on earning a reply to your cold sales email. But for most sellers what comes next hurts: lack of response.
Using LinkedIn connection requests or InMails as a first contact is a losing strategy. You may have some success, but it’s limited.
Here are three must-ask questions to be asking yourself — before investing (or continuing to invest) in LinkedIn Sales Navigator.
Considering investing in LinkedIn automation software? Already using automated tactics? Beware: Automation is not helping social
Salespeople who want to strengthen their sales prospecting email technique often seek advice. Whether you’re using LinkedIn InMail or
Nothing screams “impersonal” more than a template email script. Yet most of us (me too) use templates. The trick is to slightly
“No” comes in many flavors. The right-away no. The ignoring you no. The “I’m too busy” or too comfortable with the status quo no.
“You need this revolutionary new social selling now or you’ll be left behind. What? You don’t know how to use [insert new technology]
They can be the kiss of death: Questions. True — I coach sellers who are using questions in cold email messages. Some are successful.
“Hold on, Molander. I request LinkedIn connections when regularly approaching buyers cold — and they accept.” But then?