No matter what target market my students are calling on when sending cold email messages, I see the same weak spots over-and-over.
You just had a good meeting with a client or potential new client. It’s time to send the meeting follow-up email.
Today, business email is transactional. Especially cold emails.
Are you sabotaging yourself by copying the sales prospecting tactics that most sellers use?
LinkedIn Sales Navigator can be a great tool, but most sellers are sabotaging their chance to start conversations with prospects.
After connecting on LinkedIn, what’s the best message to start conversations with potential buyers you’ve linked to?
The best way to illustrate why your sales email sequence isn’t working is with an example from my inbox.
What prospecting tools do most of my best students use when prospecting? Here’s the skinny.
If you’re trying to start conversations by emailing, InMailing, cold calling or stalking buyers, here’s what you need to know.
Develop a communications method to start conversations exploiting all tools: email, phone/voicemail, LinkedIn and direct mail.
Most sales emails fail to provoke replies. But those that do are personalized. Yes, personalized sales email templates.
LinkedIn Sales Navigator is where the social selling action is. But is truly needed? Do you need it? Over time, LinkedIn has changed the rules and features of the offering to sellers.
If you want to get more conversations started “from cold,” avoid including links and/or PDFs in your “first touch” email.
When approaching a potential buyer on LinkedIn, the approach must be a warm one — not cold. But this means qualitative sales triggers.
Timing of sales prospecting touchpoints is important. But when deciding on email cadence, avoid focusing on timing of messages alone.