It’s everywhere. Professionals over 40 can’t even get an interview even when their experience, achievements and proven skills put them
Business success has long been founded on making products that make people happy and making people happy about products. For most, the
Consumers and humans in general are often in a state of frenzy, taken down by the fear of missing out on something someone else has, is
It’s no new news that brands track our purchases and then send us coupons, promotions, special offers and “news” that fit our shopping
It’s not about points or free gifts anymore; it’s about what money can’t buy.
Sometimes you have to slow down to go faster. Those wise words of wisdom don’t just apply to business strategy, they are highly
We live at the best time ever to be consumers. Every brand we love and store we frequent wants to reward that loyalty. It seems
As marketers, most of us pride ourselves for adhering to truth in advertising and being honest in all we say about our products and
I find myself pondering all of the things I’ve learned in my career about what’s smart, and what’s not so smart about marketing today.
It’s easy to rely on the latest breakthroughs in marketing technology to drive sales, meet quotas and secure our jobs. But in the end,
So what’s your MarTech IQ? How quickly can you describe what the following acronyms stand for and do to advance your marketing programs
When asked why he always wore grey or blue suits, Barack Obama responded that he had enough other choices to make so this was a choice
Personal relevance is still mission-critical, but in a much different way. We don’t need to have customers’ names in lights or all over
In a world where it’s easy to experience sensory overload multiple times a day just from our smartphones, it’s almost ironic to suggest
Colors are critical to the first impression our brand makes with consumers, and we all know how critical first impressions are for