It’s no new news that brands track our purchases and then send us coupons, promotions, special offers and “news” that fit our shopping
It’s not about points or free gifts anymore; it’s about what money can’t buy.
Sometimes you have to slow down to go faster. Those wise words of wisdom don’t just apply to business strategy, they are highly
We live at the best time ever to be consumers. Every brand we love and store we frequent wants to reward that loyalty. It seems
As marketers, most of us pride ourselves for adhering to truth in advertising and being honest in all we say about our products and
I find myself pondering all of the things I’ve learned in my career about what’s smart, and what’s not so smart about marketing today.
It’s easy to rely on the latest breakthroughs in marketing technology to drive sales, meet quotas and secure our jobs. But in the end,
So what’s your MarTech IQ? How quickly can you describe what the following acronyms stand for and do to advance your marketing programs
When asked why he always wore grey or blue suits, Barack Obama responded that he had enough other choices to make so this was a choice
Personal relevance is still mission-critical, but in a much different way. We don’t need to have customers’ names in lights or all over
In a world where it’s easy to experience sensory overload multiple times a day just from our smartphones, it’s almost ironic to suggest
Colors are critical to the first impression our brand makes with consumers, and we all know how critical first impressions are for
In September 2015, I predicted Donald Trump would win the White House simply because of his mastery of psychology-based marketing. He
Chances are, you don’t know what I’m talking about and creating your brand schema has never been a line item on your marketing to-do
Creating the right framework so what your customers see is what you want them to see is not an expensive or long-term endeavor.