Jeanette McMurtry

Jeanette McMurtry

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer’s experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers’ unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers’ unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She’ll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers’ interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.

Slow Down to Go Faster, Marketers

Sometimes you have to slow down to go faster. Those wise words of wisdom don’t just apply to business strategy, they are highly

The Psychology of Rewards

We live at the best time ever to be consumers. Every brand we love and store we frequent wants to reward that loyalty. It seems

Sensory Appeal, in Video Form

In a world where it’s easy to experience sensory overload multiple times a day just from our smartphones, it’s almost ironic to suggest

The Trumping of America 

In September 2015, I predicted Donald Trump would win the White House simply because of his mastery of psychology-based marketing. He

What’s Your Brand Schema?

Chances are, you don’t know what I’m talking about and creating your brand schema has never been a line item on your marketing to-do