Joe Boland

Joe Boland
Welcome to the Future: Bridge 2030 - A Time Traveler's Perspective!

Anyone who knows Jo Sullivan (former ASPCA powerhouse who recently moved over to CDR Fundraising Group) would not be surprised to see her decked out in a silver dress and blue wig. But on stage at the 2010 Bridge Conference? Still no shocker. Jo and fellow time traveler/space alien/fundraising prognosticator Alphonce Brown, director of development…

5 Ways to Overcome B-to-B SEO Challenges

When it comes to search engine optimization, B-to-B marketers face unique challenges beyond the limited number of organic and paid ads on the first results page, increasing competition in search, etc. In its white paper, B2B Search Marketing Strategy Guide: Advice From the Pros, business search engine and pay-per-click advertising network Business.com lays out ways to overcome these challenges for SEO success.

Personalize the Fulfillment Process to Hold On to Leads

In the olden days of direct marketing, personalization began and ended with putting a recipient’s name at the top of the letter and sprinkling it throughout. While that’s still a good starting point today, it’s hardly a difference maker. Today’s personalization must go much further, taking into consideration consumer behaviors and interests.

Wake Up and Smell the Savings

For many Americans, their day doesn’t truly begin until they’ve had that first cup of coffee. There’s a Starbucks or Dunkin’ Donuts or [name your favorite coffee sheller] on seemingly every corner. Coffee is popular, and coffee gets noticed.

5 Ways to Go Deeper With Customer-Level Data

To effectively target customers, marketers must gain in-depth customer knowledge and leverage it across channels. In its white paper, Five Guiding Principles for Developing In-Depth Profiles of Your Customers, San Mateo, Calif.-based marketing optimization provider Coremetrics lays out tactics to do just that.

Chartis Uses a Shape Mailer to Lure Prospects In

The first goal for any direct mail campaign is to get noticed and opened ... and that's often the hardest part. There are any number of tactics marketers can use — big teasers, bright colors, fancy images. But insurance provider Chartis went a slightly different route with its latest control: a shape mailer featuring the image of a scuba diver.

2 Tips to Leverage Your Online Channel

In a Jan. 26 webinar titled Leveraging Your Online Channel, Stephen Powers, a principal analyst at Forrester Research, discussed the challenges of meeting online visitors' continually evolving expectations.

5 E-mail Marketing Resolutions for 2010

Last year was certainly one most are glad to see in their rearview mirrors. The economy sagged, consumers tightened their purse strings and marketers’ lives were far from easy. But now that 2010 is in full swing and an uptick lies somewhere on the horizon, it’s time for marketers to take action for a healthier, more profitable year.

9 Steps for Purchasing a Sales Force Automation Application

Sales force automation (SFA) products can boost a company’s sales team's efficiency and increase the number of sales. But all solutions are not created equal, and what may be the right SFA for one company may not be for another. If you’re in the market for an SFA solution this year, you must match your company’s needs with the most capable solution.

Top Mailing: Zagat Now Wines as Well as Dines

You probably know Zagat as the leading source for restaurant critiques, but what you may not know is that Zagat actually has its roots in wine. Some 30 years ago, the Zagat Survey was born out of a wine-tasting group, and to mark its 30-year anniversary, Zagat recently launched a wine group — Zagat Wine.

Hotlists—New and Updated Files on the Market

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

16 Interactive Marketing Trends

According to Shar VanBoskirk, vice president and analyst at research company Forrester Research, in her US Interactive Marketing Forecast, 2009 to 2014 whitepaper, marketing dollars will shift from traditional media to interactive marketing.

Hotlists—New and Updated Files on the Market

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.

Knowledge Is Power

The more you know ... it's more than just a commercial slogan; it's a creed for direct mailers to live by, and a mantra that the Wisconsin School of Business (WSB) displays in its latest marketing and sales courses campaign

2 Ways Publishers Can Increase Marketing Productivity

With many marketing departments shrinking over the past year-plus due to the struggling economy, it’s become paramount to execute programs as efficiently as possible. That means increasing the productivity of all marketing activities. Tom Ratkovich, president and CEO of smartFOCUS ASTECH, a Denver-based provider of marketing automation solutions to the publishing industry, shares his thoughts on how publishers can do just that.