Greg Brown

Greg Brown
Catch Bad Data Before It Wrecks Your Business

During the past two decades, conventional wisdom surrounding data quality has drastically changed. Decision support systems, data warehousing and business intelligence have gradually altered what is meant by "quality information." By focusing on five key aspects of data quality management—including data cleansing, address data quality, address standardization, data enhancement, and record linkage and matching—businesses achieve a practical and proactive approach to data quality

6 Steps to Take the Junk Out of Direct Mail

Every part of the direct mail life cycle has potential for achieving environmental, economic and social benefits—from mail piece design and mailing list preparation to post-delivery management. But to effectively green the mailing process, the best place to start is list maintenance and target marketing. The following mailing processes are not only green, but make good business sense and have the potential to get any direct mail campaign off to a great start.