Transitioning to responsive email design is more than just a simple redesign. It's a different way of approaching email content. Just as responsive design has forced Web content managers to carefully consider the context and user experience for the content they present, so too is responsive email design demanding a re-examination of email strategy.
Mobile-optimized content will reign supreme in 2015. This requires brands to ensure that their content strategy takes into consideration varying screen sizes. With a smaller screen comes a bigger responsibility. Businesses need to reinvent the way they interact with their audiences across mobile, social and email, or else they will risk losing them as customers.
I don't have to tell you that we are living in a mobile-first world that continues to drive brands to explore new ways to engage consumers. This ever-changing mobile landscape requires marketers to determine the best ways to connect with their mobile consumers with interactions that will resonate across varying screen sizes.
As smartphones and tablets evolve, the bright lines that previously separated digital, print, TV, mobile and PC are now beginning to fade away. Advertising, now more than ever, needs to be wherever and whenever the consumer wants it be, and "mobile" is not so much a device-type as it is a behavior or state of mind
Mobile commerce has exploded in recent years—and mobile coupons are responsible for much of this growth. In fact, mobile coupons are redeemed 10 times more than print coupons and the number of mobile coupon users is expected to reach 53.2 million by 2014. Combine that with the increase in mobile usage by consumers on the go, and it's clear that mobile coupons are the perfect solution for growing your small business and attracting customers on the hunt for discounts through their mobile devices.
The volume of mobile data and the speed at which it is created continues to increase as the global population increases, as mobile device penetration rates rise, and as the consumer usage rate for social media grows.
In the past few years, mobile marketing and advertising have been largely an afterthought for many brands. But this year, the hype is finally coming to fruition with the growing intersection of mobile and the retail experience. This requires brands and retailers to take a very thoughtful approach with their mobile strategy.
The increasing use of mobile devices, mobile Web, multiple advertising platforms and the advancement of network technologies creates new opportunities in the advertising market. But the reality is mobile advertising is still new to many businesses, so it's important to take a strategic approach to these types of mobile initiatives. Below you will find a baseline to help you get started on your new campaign
One in three ad dollars will go to digital advertising next year, meaning digital media spending will be almost equal to television spending. Digital strategies will help drive the U.S. advertising market to $172 billion in 2015, according to new research from Magna Global. This—in combination with mobile and social networking—will push digital to the forefront
Consumers are generally very attached to their smartphones and only connect with those they trust. This very reason is why mobile marketing is perceived as a "friendlier" way to engage with consumers. Research shows 95 percent of mobile users read their text messages within three minutes. Now, imagine the impact your mobile marketing will have if you deliver relevant offers, mobile coupons and discounts to your customers-they are almost guaranteed to be read and are more than likely to be acted upon if the message is targeted based on the what you already know about the customer.
Mobile geo-marketing is growing at a rapid rate. This growth is driven by applications such as navigation, local search and social networking, as well as the public's understanding of location-based marketing. With the increasing comfort level of sharing location data, brands are turning to location-based marketing to tap into consumers' behavior to deliver more timely, personalized mobile experiences
Contextualized advertising is serving the right message to the right person at the right time. Standing in the way of that goal are several hurdles. Among them: user personalization, segmentation and a deluge of data
Marketers are finally realizing the potential of adding mobile marketing to their overall strategies. According to Comscore, mobile commerce spending on smartphones and tablets in Q1 was $7.3 billion, up 23 percent vs. a year ago. It's clear the way consumers engage and make purchases is changing