Greg Hickman

Greg Hickman

Greg Hickman is a mobile marketing consultant, founder and host at, a mobile marketing talk show, resource and community where he’s interviewed mobile marketers from brands such as CNN, JetBlue and HipCricket.

‘I Can't Because, I Need ... ’

Does this sound like you? Have you ever set up a goal, but then realized (either quickly or too late) that it wasn't possible due to some other dependency? This dependency could be outdated technology, lack of the "right" resource or an immovable deliverable date. Well, this is just reality.

5 Reasons Mobile Makes You Better

Mobile marketing can be extremely powerful, but I'll be the first to tell you that, alone, mobile is not the silver bullet. However, when you incorporate mobile into your marketing mix, I'm a firm believer that everything else you do will get better. Why? Mobile is a part of every aspect of marketing because it's now a key part of your customers' lives. Period.

Go Deep!

If you only read one thing from me this year, this would be it: One of the biggest mistakes I see from businesses large and small is trying to do too much in mobile. When they just get started they think they need to attack all aspects of mobile at once. Their mobile website, SMS, LBS, apps, search, mobile rich media … The list goes on.

5 Tips to Create SMS Messages That Convert

When it comes to mobile marketing, there are many ways to drive your customers to take action. Whether that means visiting your website, visiting your store, contacting you, making an appointment or redeeming an offer, there is almost no better way than using SMS marketing … when done right.

3 Questions Before Implementing Any Mobile Solution

I often get super excited when I see other businesses doing cool and innovative things in mobile. You read an article here, a blog post there, see a speaker at a conference ... It makes me excited ... I go back to review my notes and identify all of the things I want to execute. It's usually a long list that has some low-hanging fruit and some things that are probably not going to happen any time soon ...

4 Things Mobile Users Need

With the speed at which mobile technology and innovation is occurring these days, it's almost impossible to keep up. With more and more consumers adopting smartphones or tablets and relying on them in everyday shopping decisions, it's put them in the driver's seat. As a business owner, it's your job to keep up.

Mobile Isn’t Just About Marketing

When we talk about mobile, it's often about how we can leverage it to market offers that connect with our customers and drive engagement or sales. … You need to determine what you're trying to accomplish and then see if mobile could help you achieve that goal. Mobile may not always be the answer. Yes, the mobile guy just said that mobile will not always be the answer.

4 Tips to Get in the Mobile Mindset

We've talked about SMS, mobile websites and mobile email. But, as you may know, those are just tools to get your job of marketing your business done. Yes, building these into your strategy are the core foundations of mobile success, but mobile is more than technology … Mobile is about your customer. Now, I'm not here to shout out stats, because I've provided those before. And, frankly, you're here … so you know adding mobile to your business is critical. Your customers are mobile ... therefore, your business needs to be.

4 Tips for Handling the Most Overlooked Mobile Marketing Channel

The next thing you should be doing is right under your nose and it's a marketing channel that you're familiar with and most likely already using. OK, OK. I know the suspense is killing you, but most small businesses (yes, I'm talking about you) rely on email to connect with customers to share offers, news, product info and more. Come on, did you really not see that one coming?

Overwhelmed by the Complexity of Mobile Marketing? Start Here

When talking to small business owners,  I hear a lot of reasons as to why they haven’t added mobile to their marketing mix … These excuses illustrate why it's important to educate folks on the benefits and use cases of mobile and to demystify how it all works in order to eliminate the fear and uncertainty that prevent businesses from moving forward with mobile.

11 Rules For Mobile Marketing Success

If you haven't heard, a lot of people are talking about mobile. It's mostly marketers doing the talking, but that's because the businesses that they've helped have their heads down implementing mobile initiatives or at least started educating themselves to better understand how mobile will fit into their marketing mix.