Danielle Thomas

Danielle Thomas
2 Ways the Mobile Direct Marketing Audience Is Different

As businesses and marketing companies begin to develop direct mobile marketing efforts, a very interesting discovery is occurring. At this stage of the adoption curve, mobile users are not like the average consumer. This is important because it means traditional Web marketing tactics may not be as effective as they could be. It's not that traditional Web marketing tactics won't be successful on mobile devices, but they may not be as optimal due to the different profile of mobile device users.