Chuck McLeester

Chuck McLeester

Chuck McLeester’s blog explores issues about marketing and marketing measurement. He is a marketing strategist and analyst with experience in healthcare, pharmaceuticals, financial services, pet products, travel/hospitality, publishing and other categories. He spent several years as a client-side direct marketer and 25 years on the agency side developing expertise in direct, digital, and relationship marketing. Now he consults with marketers and advertising agencies to create measurable marketing programs.

Millennial Mashup

Millennials to the left of me, marketers to my right — here I am. You’re stuck in the middle with me, discussing the posts of mine that

Beware the Small Sample

Everyone knows that the outcome of flipping a fair coin will be 50 percent heads/50 percent tails. But that’s only when the number of