Generational differences in attitudes can be helpful to marketers, but the line between generations can’t be defined by a single point
The law of supply and demand: the only thing many people remember from Economics 101. When demand goes up, prices increase. When demand
What should Donald Trump Jr. and Eric Trump do with Trump Brand? The brand has traditionally been positioned as upscale: hotel rooms
I was upset to learn that a good friend of mine is no longer speaking with his sister because of an argument over President Trump. He
Too many marketers fear failure instead of embracing it. They fear that reporting poor results will be viewed as poor management.
Last month, I wrote about the fact that regardless of the condition for which a medication is prescribed, after three to four months,
Direct-to-patient communications are an effective tool for overcoming barriers to adherence. Educating patients about how their
Having spent many years in the direct marketing business, I’m usually amused by examples of target marketing gone awry. My personal
Albert Einstein is quoted as saying “If you can’t explain it simply, you don’t understand it well enough.” Whether he actually said
Analog is back. It’s hip, it’s retro and it’s hot in film photography, print books and paper notebooks. But will the embrace of tactile
Clients and friends who are traditional marketers often seek my advice on direct response. Here are the answers to the three questions
There are several great enterprise data platforms that can put you on your way to algorithmic attribution, but many marketers don’t
In both my consulting business and my teaching I frequently hear Millennials talk about seniors not being tech savvy. While the term
It depends on whom you ask. Really. It also depends on when you ask them.
In 1986, I was doing TV lead generation for a Medicare Supplement brand when a gift fell into my lap. Muhammad Ali had purchased our