I refuse to jump on the privacy “scandal” bandwagon. It is rough listening in this week to certain lawmakers fail to recognize the
Even as digital marketing was born — websites, search, email — were often described, rightly so, as “direct marketing on steroids.” But
It’s striking how marketing organizations — specifically, data-driven marketing organizations — seek to overcome challenges in people,
You’ll have to forgive me. Forces are conspiring — and it’s giving me a “deer in headlights” feeling. And I’m not alone.
During most market corrections — when the Dow drops by 10 percent or more — equity investors are reminded to take a long-term view, and
The real workhorse of data-driven marketing — and perhaps soon all of advertising (or branded storytelling, some industry folks now
I found it quaint when my server at a hotel restaurant came up to me and said this morning, “Would you like to see today’s paper with y
How did 2017 work out for you? Well, let’s look forward to 2018 — and imagine what could be. The optimist in me is gung-ho on what’s
Right on cue. My last blog post happened to discuss Europe’s forthcoming “Data Freeze.” Enter a new U.S. study that articulates just
European policymakers are transfixed with setting personal information controls on the private sector, and — beginning May 2018 — will
For all of the digital disruption, store closures and bankruptcies, the retail industry still has not had its transformative “moment.”
It’s my favorite mail piece this year — and it didn’t even include a check.
As marketing depends increasingly on data, a data quality regimen is an absolute necessity. While that’s been known to most
Last week, Bruce Biegel of Winterberry Group, led a Direct Marketing Club of New York discussion on “customer data onboarding.”
This is really a momentous anniversary year in marketing. The Data & Marketing Association turns 100 this year — as does the 4A’s.