You can’t thwart industry privacy self-regulation practices and then call it out for not being responsive to your privacy concerns.
As a Round 3 judge in the International ECHO Awards, I couldn’t help but be impressed with what’s going on with data-driven marketing.
The U.S. Olympic Committee is telling leading advertisers that they may not use “#Rio2016” or “#TeamUSA” hashtags.
Who knew that 2016 just might mark a new cultural phenomenon thanks to Pokemon Go … the summertime app.
One of the rites of summer is finding and hiring an intern and sharing knowledge about the marketing business with him or her.
Since the advent of email, digital marketing and the disruption that’s come our way, how one regards “direct marketing” is in question.
When you’re a marketing organization, the risks of non-compliance can weigh very heavy when a firm runs afoul and is caught.
Change is constant in life and marketing like births, deaths and taxes. What about “disruption?” I hear many references to it lately.
Millward Brown surveyed over 13,500 16-to 45-year-old multiscreen users and found that half of all video viewing happens on TV sets.
What a time to be a chronicler of news. In 2015, being a newspaper journalist just overtook lumberjacking as the worst job in America.
One reality remains: Postal finances are a mess, and our very inactive Congress has the keys to fix it.
Certainly, we’ve read headlines about ad blockers, agency burnout and click fraud — but these challenges are not the reality of
“Our machines should be nothing more than tools for extending the powers of the human beings who use them,” Thomas Watson Jr.
Positioning a brand as an agent for good in a world that may not appear so good is perhaps the breakthrough all of us need.
To transform an organization to customer-centricity, provide relevant content and achieve sustainable ROI all depends on data