On Nov. 12, more than 300 colleagues in our field gathered at the Direct Marketing Club of New York's 31st Silver Apples Gala. I am humbled to be a 2015 recipient.
As we learn to access, integrate and apply data insights, the ad business is getting more quantitative than it’s ever been — let’s pick up the pace.
The Court of Justice of the European Union has ruled that the European Union-United States “Safe Harbor” Agreement, which allowed collection of E.U. citizen data by U.S. entities because the two governments had analogous levels of privacy protection, is no longer valid.
Social sustainability can be a key differentiator and motivator in our sharing economy. In consumer markets, TOMS built its message upon redefining "Buy One-Get One" as "Buy One-Give One" – and 35 million children around the world (and counting) – and by giving its customers a mission.
As a public relations professional, I suppose I should be happy that Facebook is going to soon enable “dislikes” as much as “likes” — giving its account holders the capacity to rip on photos, posts, pages and other assets to which they wish to convey a negative sentiment quickly.
Somewhere down the line, I missed the memo that “continuity clubs” is now a yesterday term and that “subscription marketing” is preferred. While some of us may recall “12 CDs for $.01” or may even today have a favorite product-of-the-month subscription, it seems marketing has fallen in love with subscriptions.
Postal topics are not always top-of-mind for integrated marketers, but direct mail and the “mail moment” continue to be a workhorse in direct marketing — generating in excess of $45 billion a year in advertising revenue, according to The Winterberry Group. This week, I caught up with Jody Berenblatt, senior advisor with GrayHair Advisors, and a recognized “postologist” expert and industry speaker.
Part exercise, convenience, sustainability, and time and cost savings, I choose to ride a bike for many great reasons. However, when I arrive at my destination, I’m also exhilarated from near-death experiences. A good number of them are mobile related.
For nearly half a century, Marketing EDGE has been helping to develop the next generation of marketing leaders … and as we prepare to turn 50 in 2016, we’re ready to soar! There’s one thing that has remained consistent throughout the history of this organization: Our mission and purpose! We educate, develop, grow and employ college students in our field.
I have education on the brain, both my own and that of thousands of new graduates entering the marketplace this month. With anticipation, I am certain, the education will be bidirectional ... they'll learn new marketing maxims from my colleagues and me, while they teach us just how Millennials tick.
It seems easy enough to answer the question: How to know if a marketing campaign measures up? But managing client expectations (whether they're internal or external) is sometimes more fuzzy
It's nearly graduation time with a new legion of graduates about to enter the marketplace. In my previous post, I noted how many are seeking careers in data, and we're glad to have them in the marketing field. We need them by the thousands.