Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing.

Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated direct marketing. He serves on the Direct Marketing Association International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York and Marketing Idea eXchange, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men’s and women’s) and Nebraska Football (that’s just men, at this point), too!


Follow-Up: Marketers, Don’t Fund Fake News

It was a one-two wake-up call at last month’s Interactive Advertising Bureau Annual Leadership Meeting, almost on cue with my previous blog post “Living With (and Working Against) Fake News.” Two industry leaders made powerful statements, asking us to clean up how people experience ads and, going further, to make sure those ads don’t finance questionable content or falsehoods online. Brand storytelling has no place in fake news.

Where Algorithms Meet Anthropology

There are several sets of skills that we might seek in any aspiring job applicant entering marketing today. I came up with this: