Chet Dalzell

Chet Dalzell

Marketing Sustainably: What’s Going on Beyond and Beneath the Green? A blog posting questions, opportunities, concerns and observations on sustainability in marketing.

Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated direct marketing. He serves on the Direct Marketing Association International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York and Direct Marketing Idea eXchange, and is a former member of DMA’s Committee on the Environment and Social Responsibility, where he led the Marketing & Communications Public Outreach Strategy Working Group (2005-2012).

Chet co-developed the first professional certificate program in environmentally responsible marketing within the United States. He also served on the United States Postal Service Greening the Mail Task Force (2007-2010), and led its Life Cycle of Mail Subcommittee. He loves UConn Basketball (men’s and women’s) and Nebraska Football (that’s just men, at this point), too!

Email Chet below, or reach him at Twitter or LinkedIn.

What Matters in Postal Concerns Now

Postal topics are not always top-of-mind for integrated marketers, but direct mail and the “mail moment” continue to be a workhorse in direct marketing — generating in excess of $45 billion a year in advertising revenue, according to The Winterberry Group. This week, I caught up with Jody Berenblatt, senior advisor with GrayHair Advisors, and a recognized “postologist” expert and industry speaker.

The Commute: Public Safety in a Mobile Age

Part exercise, convenience, sustainability, and time and cost savings, I choose to ride a bike for many great reasons. However, when I arrive at my destination, I’m also exhilarated from near-death experiences. A good number of them are mobile related.

Marketing EDGE ‘Rising Stars’ — a Beacon for All Generations

For nearly half a century, Marketing EDGE has been helping to develop the next generation of marketing leaders … and as we prepare to turn 50 in 2016, we’re ready to soar! There’s one thing that has remained consistent throughout the history of this organization: Our mission and purpose! We educate, develop, grow and employ college students in our field.

New Grads: Welcome to Your Professional Brand

I have education on the brain, both my own and that of thousands of new graduates entering the marketplace this month. With anticipation, I am certain, the education will be bidirectional ... they'll learn new marketing maxims from my colleagues and me, while they teach us just how Millennials tick.

A-Plus: Marketing Students Try Their Hand at Technology

It's nearly graduation time with a new legion of graduates about to enter the marketplace. In my previous post, I noted how many are seeking careers in data, and we're glad to have them in the marketing field. We need them by the thousands.

Premium Employment: Half the U.S. Workplace Relies on Data

Last month, the U.S. Department of Commerce issued a report titled "The Importance of Data Occupations in the U.S. Economy." It's a fascinating read. The report found that data plays a central role in 7.8 percent of all employment (That's 10.3 million jobs)—and more than 50 percent of all jobs involve working with data as a central component of the position

What Does a Data Marketer Look Like?

The currency of nearly all marketing today is data. Ten years ago, we might have said much the same of digital marketing, and all the email, display, social, search, and mobile that's came forward from it.

What I’ve Learned (So Far) From Stuart Elliott

When I first joined the Direct Marketing Association public relations team in 1988, Stuart Elliott had just left Advertising Age to join USA Today, covering the ad business there. Then in 1991, he took over the ad column, and the advertising business beat, at The New York Times. In December 2014, after 23-plus years, he chose to depart the Gray Lady

Should I Accept Your LinkedIn Invitation?

Recently I accepted a full-time position with one of my clients, the Digital Advertising Alliance, which makes me particularly happy to have benefits again, but I sure will miss my daily freedoms from the past six years. Since I updated my LinkedIn profile, a plethora of people I do not know have reached out to me asking for LinkedIn invite acceptances—but not stating anything specific or particular in their request of me

A Welcome to the 74th Postmaster General and CEO Megan Brennan

Happy President's Day, and a warm welcome to the new USPS Postmaster General and Chief Executive Officer Megan Brennan. In a recent letter to USPS employees, upon her term of service beginning February 1, Brennan shared these statements, which I thought would be noteworthy enough to share here.

Hiding Tax Increases: USPS Taps Mailers’ Budgets, Again

When the cost of oil and gas plummets, that's when states—looking for revenue—make a move to raise taxes on gasoline, in hope voters will hardly notice. Of course, when the price of gasoline inevitably increases months or years later, that tax on gasoline becomes painfully obvious and more pronounced: Small cars get driven, while the big guzzlers stay in the garage or showroom. Conservation rules the day.