Millward Brown surveyed over 13,500 16-to 45-year-old multiscreen users and found that half of all video viewing happens on TV sets.
What a time to be a chronicler of news. In 2015, being a newspaper journalist just overtook lumberjacking as the worst job in America.
One reality remains: Postal finances are a mess, and our very inactive Congress has the keys to fix it.
Certainly, we’ve read headlines about ad blockers, agency burnout and click fraud — but these challenges are not the reality of
“Our machines should be nothing more than tools for extending the powers of the human beings who use them,” Thomas Watson Jr.
Positioning a brand as an agent for good in a world that may not appear so good is perhaps the breakthrough all of us need.
To transform an organization to customer-centricity, provide relevant content and achieve sustainable ROI all depends on data
When our entire professional lives depend on commercial access and application of data, the sustainability of data depends on trust
We’re only a few short weeks into the year, and I’ve lost three of my “friends” from my lonely-kid-in-rural-Nebraska days listening to
Ad spending may only muster modest growth of 4.5 percent in 2016 — after 4.3 percent growth this year.
Personally and professionally, I get a lift from counting among my colleagues Baby Boomers, Generation Xers and Millennials — and I
First impressions deliver impact. For nearly 33 years, DMA put its best foot forward through reception steward Curley Hudson
More than 300 colleagues gathered at Direct Marketing Club of New York’s 31st Silver Apples Gala. I am humbled to be a 2015 recipient.
A venerable brand makes a very data-love statement, and instead of joining a startup, its new commercial hero chooses a job.
The Court of Justice of the European Union has ruled that the European Union-United States “Safe Harbor” Agreement is no longer valid.