If bigger is indeed better in performance, then let’s make sure that the ads delivered are people-friendly.
It was a one-two wake-up call at last month’s Interactive Advertising Bureau Annual Leadership Meeting, almost on cue with my previous blog post “Living With (and Working Against) Fake News.” Two industry leaders made powerful statements, asking us to clean up how people experience ads and, going further, to make sure those ads don’t finance questionable content or falsehoods online. Brand storytelling has no place in fake news.
There’s always been an element in media sponsored by one interest or another, perhaps for entertainment.
How do marketers accomplish onboarding and do so in a way that is affordable, accurate, scalable and responsible?
There are several sets of skills that we might seek in any aspiring job applicant entering marketing today. I came up with this:
Let’s face it. America needs to re-orient itself for the “Data Train.”
There’s a granddaddy in AdTech that all too often gets lost in our fascination with what’s new — to everyone’s peril: data quality.
How could all that polling and data analysis not see this “Trexit” outcome, particularly after Brexit?
Today, it’s Halloween, so here’s my own nightmare.
Will I be counting the stars on the Hollywood Boulevard or all the data geeks inside the Los Angeles Convention Center this week?
A report had me wondering if we had hit “peak-app” — just how many apps can users crowd onto their smartphones and tablets?
You can’t thwart industry privacy self-regulation practices and then call it out for not being responsive to your privacy concerns.
As a Round 3 judge in the International ECHO Awards, I couldn’t help but be impressed with what’s going on with data-driven marketing.
The U.S. Olympic Committee is telling leading advertisers that they may not use “#Rio2016” or “#TeamUSA” hashtags.
Who knew that 2016 just might mark a new cultural phenomenon thanks to Pokemon Go … the summertime app.