Chet Dalzell

Chet Dalzell

Marketing Sustainably: What’s Going on Beyond and Beneath the Green? A blog posting questions, opportunities, concerns and observations on sustainability in marketing.

Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated direct marketing. He serves on the Direct Marketing Association International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York and Direct Marketing Idea eXchange, and is senior director, communications and industry relations, with the Digital Advertising Alliance.

Chet served on DMA’s Committee on the Environment and Social Responsibility (2006-2012), and served as chair of its Marketing Strategy outreach group. He also served on the United States Postal Service Greening the Mail Task Force (2007-2010), and led its Life Cycle of Mail Subcommittee. He loves UConn Basketball (men’s and women’s) and Nebraska Football (that’s just men, at this point), too!

Email Chet below, or reach him at Twitter or LinkedIn.

A Human Writes This Blog … For Now

“Our machines should be nothing more than tools for extending the powers of the human beings who use them,” Thomas Watson Jr.