It’s my favorite mail piece this year — and it didn’t even include a check.
As marketing depends increasingly on data, a data quality regimen is an absolute necessity. While that’s been known to most
Last week, Bruce Biegel of Winterberry Group, led a Direct Marketing Club of New York discussion on “customer data onboarding.”
This is really a momentous anniversary year in marketing. The Data & Marketing Association turns 100 this year — as does the 4A’s.
You see, September 11 is always a part of me.
As carefree as a bike ride among Tuscan sunflowers — there’s a specter threatening to haunt us from Europe.
This August 21 rarity in nature creates a unique opportunity for kids in science classes and, of course, marketers.
Been to the movies lately? Neither have I, but I do have a few summertime musts on my list:
The U.S. Bureau of Labor Statistics detailed that there’s a shortage of skilled labor to fill data and computer jobs here domestically.
The potential impact of the GDPR is that the EU will place a lockbox on personal information of European citizens.
I lament the erosion of talking and listening to live human voices.
I wonder if our ad spend, as marketers, is truly reflective of where consumers are increasingly spending their time?
There’s loyalty element that should not be overlooked: the immediacy of sharing, good and bad.
ECHOs are the global contest where data, insights and intelligence create disruption and surpass business and marketing objectives.
There’s not much good in generating waste. Direct marketers have known this for years.