Sending a message to welcome new subscribers to your list is one of the most effective steps a marketer can take toward establishing positive relationships with potential customers. These messages can achieve open rates of more than 50 percent, and they have the potential to generate significantly more revenue than a general email campaign. The value doesn't stop there—establishing early engagement with your campaigns can help improve results for later emails, as well.
Whether you're a mom-and-pop store on the corner or an international retail conglomerate, the old saying holds true: "People do business with the people they know, like and trust." Success is contingent on building relationships with your customers.