Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

A Guide to Hire Next-Gen SEOs

Recently several key figures, who have made enormous contributions to the search industry, have either left (Matt Cutts) or stepped

The Question Is the Answer

This question and answer format has come to SEO as the featured snippet. These snippets, generated automatically by Google from the

Are You in the Organic Search Game?

Successful organic SEO programs are in many ways like winning basketball teams. The players must know how to execute the fundamentals.

Tuning Into Voice Search

The big question for search marketers is: What must be done to make sure that a site comes up in answer to voice search queries?

With Good SEO, Everybody Wins

As a nation, we are fixated on deciding winners and losers. This is the season for determining winners and losers. We are in the midst

AMP-Up Your Mobile Search Efforts Now

Those who heeded the warnings of Mobilegeddon and now have pages designated “mobile-friendly” have found that users strongly prefer the