Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

Why Brand Matters in Organic SEO

Many years ago when I was a pre-digital marketer, when we couldn’t or didn’t measure (shame on us!) the direct results of every

Sharpening the Tip of the Spear

During the frenetic activity that precedes the holidays, I find myself looking at the flood of marketing materials that comes to both

3 Ways to Avoid Costly SEO Mistakes

In organic search marketing, even a small mistake can translate into substantial business losses. Have you considered what impact an

#Mobilegeddon Is 2015’s Y2K for SEOs

Missed in all of the hysteria around Mobilegeddon was the arrival of another algorithmic change, one with a very serious effect. On April 29, Google-watchers and site owners detected another "big" change creating huge drops in traffic for sites impacted. Because this change sneaked in without warning, it has been dubbed "Phantom 2." The change seems to attack the same problems addressed by Panda — the ever-pervasive and deadly — thin content. There is also speculation that another Penguin is hatching in Mountain View, readying an attack on over-optimization and other violations of Google's rules of the road.

Any Time Is Search Time for Consumers

At a baseball game the other day, I couldn't help but notice how many people in my seating area were busy looking at their phones, phablets or tablets. Baseball, with its languorous pace, provides spectators plenty of extra time to search online, check their email, send texts and engage with social media. It seems no one near me at the game was wasting a single moment of this valuable screen time. Savvy sports marketers already know this and regularly encourage social media use, providing hashtags and URLs almost everywhere.

Google Finally Shuts the Door on Doorway Pages

Google seldom gives search engine marketers advance warning of algorithmic changes; however, in a rare move recently Google announced plans to penalize "doorway pages" through a ranking algorithmic adjustment. At the same time, Google clarified its quality guidelines on what constitutes a "doorway page." Designed to increase a site's search footprint for specific keywords, "doorway pages" are an old and discredited search marketing tactic. Google in its guidelines for Web development has routinely advised marketers to avoid using doorway page campaigns, because they yield a poor user experience. The question this recent move begs then is: Why is Google going after "doorway pages" now?