Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

With Good SEO, Everybody Wins

As a nation, we are fixated on deciding winners and losers. This is the season for determining winners and losers. We are in the midst

AMP-Up Your Mobile Search Efforts Now

Those who heeded the warnings of Mobilegeddon and now have pages designated “mobile-friendly” have found that users strongly prefer the

Why Brand Matters in Organic SEO

Many years ago when I was a pre-digital marketer, when we couldn’t or didn’t measure (shame on us!) the direct results of every

Sharpening the Tip of the Spear

During the frenetic activity that precedes the holidays, I find myself looking at the flood of marketing materials that comes to both

3 Ways to Avoid Costly SEO Mistakes

In organic search marketing, even a small mistake can translate into substantial business losses. Have you considered what impact an