If your organic search optimization plan does not include optimization for pertinent elements of both universal and extended search,
Amanda G. Watlington, Ph.D.
As a nation, we are fixated on deciding winners and losers. This is the season for determining winners and losers. We are in the midst
Those who heeded the warnings of Mobilegeddon and now have pages designated “mobile-friendly” have found that users strongly prefer the
The retail e-commerce calendar is so compressed and focused on the October-to-December selling season that summertime is site
Artificial intelligence (AI), machine learning, semantic search, Hummingbird and Rank Brain are just part of a dizzying array of
Google actually increased the space available for your title and description. This change should make it just a bit easier to obtain
Many years ago when I was a pre-digital marketer, when we couldn’t or didn’t measure (shame on us!) the direct results of every
It’s been my experience that businesses hate to say goodbye to products and often keep product pages up for discontinued and no longer
If you are a desktop user, you may have noticed the change, but you might have missed it if your searches trigger Google product
SEO is constantly changing and evolving, but the goal has stayed the same. Effective SEO must drive traffic to the site from search
It is always fun at the beginning of the New Year to pull out the crystal ball and make bold pronouncements about what the New Year
During the frenetic activity that precedes the holidays, I find myself looking at the flood of marketing materials that comes to both
Big data is the big business buzzword in recent years, and what firm has a bigger treasure trove of marketing data than Google?
In organic search marketing, even a small mistake can translate into substantial business losses. Have you considered what impact an
As the dog days of summer yield to the beginnings of fall, schools reopen and my mind turns to the classroom and thoughts on education