Many years ago when I was a pre-digital marketer, when we couldn’t or didn’t measure (shame on us!) the direct results of every
Amanda G. Watlington, Ph.D.
It’s been my experience that businesses hate to say goodbye to products and often keep product pages up for discontinued and no longer
If you are a desktop user, you may have noticed the change, but you might have missed it if your searches trigger Google product
SEO is constantly changing and evolving, but the goal has stayed the same. Effective SEO must drive traffic to the site from search
It is always fun at the beginning of the New Year to pull out the crystal ball and make bold pronouncements about what the New Year
During the frenetic activity that precedes the holidays, I find myself looking at the flood of marketing materials that comes to both
Big data is the big business buzzword in recent years, and what firm has a bigger treasure trove of marketing data than Google?
In organic search marketing, even a small mistake can translate into substantial business losses. Have you considered what impact an
As the dog days of summer yield to the beginnings of fall, schools reopen and my mind turns to the classroom and thoughts on education
In a surprise move on Aug. 10, Google announced plans to create a new public holding company, Alphabet Inc. and a new operating
Amazon declared July 15, its 20th birthday, as Amazon Prime Day. … Other huge volume retailers such as Walmart, Best Buy and Target
Have you reviewed your site’s formula for creating your page titles and meta descriptions recently? If you have not, let me give you
Missed in all of the hysteria around Mobilegeddon was the arrival of another algorithmic change, one with a very serious effect. On April 29, Google-watchers and site owners detected another "big" change creating huge drops in traffic for sites impacted. Because this change sneaked in without warning, it has been dubbed "Phantom 2." The change seems to attack the same problems addressed by Panda — the ever-pervasive and deadly — thin content. There is also speculation that another Penguin is hatching in Mountain View, readying an attack on over-optimization and other violations of Google's rules of the road.
At a baseball game the other day, I couldn't help but notice how many people in my seating area were busy looking at their phones, phablets or tablets. Baseball, with its languorous pace, provides spectators plenty of extra time to search online, check their email, send texts and engage with social media. It seems no one near me at the game was wasting a single moment of this valuable screen time. Savvy sports marketers already know this and regularly encourage social media use, providing hashtags and URLs almost everywhere.
Google seldom gives search engine marketers advance warning of algorithmic changes; however, in a rare move recently Google announced plans to penalize "doorway pages" through a ranking algorithmic adjustment. At the same time, Google clarified its quality guidelines on what constitutes a "doorway page." Designed to increase a site's search footprint for specific keywords, "doorway pages" are an old and discredited search marketing tactic. Google in its guidelines for Web development has routinely advised marketers to avoid using doorway page campaigns, because they yield a poor user experience. The question this recent move begs then is: Why is Google going after "doorway pages" now?