In December 2016, I wrote about search trends for 2017. As 2018 is about to begin, it seems appropriate to look back at how accurate my
Amanda G. Watlington, Ph.D.
SEMrush’s “Ranking Factors Study 2.0” confirms yet again that there is no single “open sesame” tactic that will magically net your
With Halloween right around the corner with all of its goblins and scarecrows, it seems appropriate to ponder the frightening —
Do you know how large your site is? How many URLs do you have out there? Iceberg pages are out of view, but still have active links.
The measurability of Web traffic still stands as both a promise and a challenge. As an SEO practitioner who has covered many miles
Recently several key figures, who have made enormous contributions to the search industry, have either left (Matt Cutts) or stepped
This question and answer format has come to SEO as the featured snippet. These snippets, generated automatically by Google from the
Link spam is like the proverbial crabgrass in the digital lawn. It requires continuous attention to keep it from taking over.
The development of “fake news” and the willful propagation of false information into search engines is a threat to the whole search
Successful organic SEO programs are in many ways like winning basketball teams. The players must know how to execute the fundamentals.
Politicians ask voters to trust them without a whit of evidence supporting their imprecations. They say just “trust me.” Today, news is
Many of the click-bait stories were carefully optimized to respond well for search. Add in the search engines’ bias toward displaying
The big question for search marketers is: What must be done to make sure that a site comes up in answer to voice search queries?
Before turning the last page on the 2016 calendar and welcoming in 2017, I’d like to pause for a moment and look briefly at some
The boost in SEO rankings has proven to be small, as suggested, but there are now more compelling reasons to transition to a secure