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Live From NCDM: Keynoter Thomas Davenport on Pricing Strategies in a Recession

Thomas H. Davenport, president's distinguished professor of I.T. and management at Babson College and author of "Competing on Analytics," talks with Heather Fletcher, senior editor at Target Marketing, about the recession being an optimal time to test pricing models. Davenport was an NCDM keynote speaker on Tuesday, Dec. 9 in Orlando.

December 10, 2008
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Thomas H. Davenport, president's distinguished professor of I.T. and management at Babson College and author of "Competing on Analytics," talks with Heather Fletcher, senior editor at Target Marketing, about the recession being an optimal time to test pricing models. Davenport was an NCDM keynote speaker on Tuesday, Dec. 9 in Orlando.
 

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