Atomic Direct's Doug Garnett on reaching niche audiences via DRTV
Target Marketing Editor-in-Chief Hallie Mummert chats with Doug Garnett, president of Portland, Ore.-based direct response TV agency Atomic Direct, about how to leverage cable television networks to reach niche audiences.
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Target Marketing Editor-in-Chief Hallie Mummert chats with Doug Garnett, president of Portland, Ore.-based direct response TV agency Atomic Direct, about how to leverage cable television networks to reach niche audiences.
