Yoo-hoo, Yahoo! You Need to Monetize!
If not, you risk becoming like the Oozlum birdSeptember 10, 2013 By Denny Hatch
I have been a customer of Yahoo since Nov. 12, 2005.
In Yahoo's searchable archive is the massive collection of 21,284 emails—including myriad long attachments—I have sent over the past seven-plus years.
As well as using Yahoo to send and receive emails, I use it as a storage and backup service for important documents. For example, every time I update and revise my new book, I date the file and email it to myself.
If a gas explosion blows up my house—and I survive—my book, illustrations and other key communications in my life are safe in Yahoo's cloud.
Compare this to my father's primitive technique. A biographer and historian who authored more than 40 books, Alden Hatch wrote everything by hand. His secretary turned his illegible scrawl into two copies of a typed manuscript. The second copy was kept in the trunk of the car in case the house burned down.
In all these years, I have never paid Yahoo a penny. I may have clicked on an occasional ad, but don't recall buying anything. Yahoo has never made me an offer or asked for an order.
Yahoo Is Attracting Eyeballs, but No New Revenue
On Aug. 21, 2013, comscore.com—a leading analyst of the digital world—ranked Yahoo as the top website with 225.3 million unique visitors. This relegated Google to No. 2 with 196.5 million unique visitors.
Yahoo's new CEO Marissa Mayer added 200 million more users when she acquired tumblr.com in a high-profile purchase from 27-year-old-founder David Karp. Here's the skinny:
So Yahoo paid $1.1 billion for a company that made $14 million in revenue last year. It took Tumblr five years to generate as much annual revenue as a moderately well-managed New York deli. You know—the sort that offers more than six cheese varieties. —Tom Kuittinen, Forbes, May 20, 2013
Here's the kicker:
Tumblr, of course, is far from profitable, and with a user base deeply resistant to commercial messages, there's no clear path to take it there. While Mayer and Karp figure out how to turn it into a business, it will be a burden on Yahoo's bottom line. —Jacob Weisberg, VOGUE, September 2013