Target Marketing

You will be automatically redirected to targetmarketingmag in 20 seconds.
Skip this advertisement.

Advertisement
Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Nuts & Bolts - 2014 Trends : Betting on Mobile?

February 2014 By Heather Fletcher
1
Get the Flash Player to see this rotator.
 

This time it really is the year of mobile, say many working in the marketing space. Without consulting each other, marketing vendors offering their predictions for 2014 nearly unanimously say mobile is dominating the conversation.

The one outlier, Boston-based marketing services provider Extraprise, says marketing automation will accomplish the year's main trend of brands becoming "one with the customer's journey."

That journey may start through mobile devices, says Gurbaksh Chahal, founder and CEO of San Francisco marketing software provider RadiumOne. While forecasts are calling for mobile ad spend to rise 19 percent, Chahal predicts technology linking consumers' desktop computer registration information to their mobile devices will allow marketers to "target tailored messages to consumers across their devices without using cookies or other questionable 'fingerprinting' tactics." He bets on a 30 percent increase.

Customers will be increasingly reading email on their mobile devices, says Brennan Carlson, SVP of product and strategy at Emeryville, Calif.-based marketing software provider Lyris. "By 2017, it's predicted that 78 percent of U.S. email users will access email via mobile," he says. "To successfully reach the always-connected customer, marketers will master mobile optimization in 2014."

This year, mobile sites will have to contend with "phablets," which are phone/tablet hybrids, says Hadas Sheinfeld, vice president of product management for Israeli marketing services providers ClickTale.

Some call it an increasingly mobile world. As Jeff Corbin, founder of New York-based app providers theCOMMSapp puts it while noting PC shipments are down and tablet shipments are up: "Mobile just is."


 
1

SPONSORED CONTENT

MORE ON MOBILE >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: