Mobile First: Gimmick or Game On?

Why marketers need to realize augmented reality isn't just a fad

Augmented reality offers a way to move someone from a traditional communication to a mobile or interactive experience. Because it keeps print relevant, companies like Canon Solutions America are leading the charge in the print industry by incorporating AR into their marketing strategies. At Xploration 2014, Trekk helped Canon create promotional tabletop signage that offered attendees a glimpse into the technology.