Cover Story: Who's Emailing What?

Find out who's sending the most email, when and how personal it gets

The Bed Bath and Beyond email (seen here) is categorized as a classic “Retail Traffic Builder,” while the Brooks Brothers email is counted as “Catalogs-Consumer.”

The Bed Bath and Beyond email is categorized as a classic “Retail Traffic Builder,” while the Brooks Brothers email (seen here) is counted as “Catalogs-Consumer.”