Who Coined the Term "CRM"?
April 2001
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The content editors at CRMGuru.com recently posed this question to its CRM-savvy members. Following were some responses:
•"Hugh Bishop at the Aberdeen Group"
• "Dr. Jagdish Sheth at Emory University in the early 1980s."
•"The book 'Riding the Marketing Wave,' by Jim Bessen of Bestinfo, Harvard Business Review, Sept./Oct.1993."
•"Innovative Systems of Pittsburgh, which has been using the term for about 10 years."
• "Work by Peppers and Rogers in the early 1990s."
•"It was the outcome of a contest sponsored by DCI in 1988."
•"I'm not sure we will ever know who was first."
•"Hugh Bishop at the Aberdeen Group"
• "Dr. Jagdish Sheth at Emory University in the early 1980s."
•"The book 'Riding the Marketing Wave,' by Jim Bessen of Bestinfo, Harvard Business Review, Sept./Oct.1993."
•"Innovative Systems of Pittsburgh, which has been using the term for about 10 years."
• "Work by Peppers and Rogers in the early 1990s."
•"It was the outcome of a contest sponsored by DCI in 1988."
•"I'm not sure we will ever know who was first."
Companies Mentioned:
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