When’s Best to Pull the (Email) Trigger? – LinkedIn Discussion of the Week

Well, email marketing may not be “an energy field created by all living things” that “surrounds us and penetrates us” and “binds the galaxy together,” but marketers can use the powerful force of email for good.
The “Star Wars: A New Hope” quote from Obi-Wan Kenobi comes when Kenobi explains to Luke Skywalker that the force is what gives the Jedi power. Triggers can boost email marketers’ power, find Colleen T. Reese and Anthony Wilkey of Emailvision. Regarding the former, Reese, a LinkedIn Integrated Marketing Mix group member, created the discussion “Multichannel Marketing Thursdays: When are the best times to pull the (email) trigger?

Her topic was inspired by the latter, because Wilkey’s Today @ Target Marketing e-newsletter article “Email: When Are the Best Times to Pull the Trigger?” breaks down the tactic into bite-size chunks.

Reese asks: “Email triggers can be a powerful marketing tool when utilized carefully. What is the best advice you have ever received (or have given) on using email marketing triggers?”

Was it to use the marketing channel for good? Or did your inner imperial stormtrooper emerge?

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