As we slalom into the holiday season and the end of the calendar year, we're starting to look ahead at what the big marketing challenges are going to be in 2013 (and, of course, what topics you want to hear more about as we're planning our editorial for next year). This week's LinkedIn Discussion of the Week at the Integrated Marketing Mix group is a simple poll to help get to the heart of that:
What do you expect to be your biggest marketing challenges in 2013?
- Content Marketing
- Marketing Automation
- Channel Integration
- Demand Generation
- Other
The limited responses so far are leaning toward channel integration. But we want to hear what you think. Please visit the LinkedIn group Integrated Marketing Mix and tell us what you think.
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