What do you think of QR Codes? It would seems that a well-planned QR Code campaign that offers compelling content and is targeted to the right demographic could be the Holy Grail of integrated marketing, marrying print media with instant online action. That being said, we can all pretty much agree that the novelty of QR Codes has worn off. Your audience is not going to scan a code simply because it’s there.
Are there instances where you’re better off not using QR Codes? We're trying to get to the bottom of them with this weekly discussion over in the Integrated Marketing Mix LinkedIn group, where the editors of Target Marketing and DMIQ discuss multichannel marketing with readers and other contacts. Bring your best blog posts, creative samples and ideas for QR Codes to share with the group here, and maybe we'll all get some answers: http://lnkd.in/_W6CwM.
Marketing Manifesto
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