Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

What Do You Think of QR Codes?

May 25, 2012 By Thorin McGee
2
Get the Flash Player to see this rotator.
 

What do you think of QR Codes? It would seems that a well-planned QR Code campaign that offers compelling content and is targeted to the right demographic could be the Holy Grail of integrated marketing, marrying print media with instant online action. That being said, we can all pretty much agree that the novelty of QR Codes has worn off. Your audience is not going to scan a code simply because it’s there.

Are there instances where you’re better off not using QR Codes? We're trying to get to the bottom of them with this weekly discussion over in the Integrated Marketing Mix LinkedIn group, where the editors of Target Marketing and DMIQ discuss multichannel marketing with readers and other contacts. Bring your best blog posts, creative samples and ideas for QR Codes to share with the group here, and maybe we'll all get some answers: http://lnkd.in/_W6CwM.

 


 

Companies Mentioned:

2

SPONSORED CONTENT

MORE ON DIRECT MAIL & POSTAL >>

FROM THE BOOKSTORE

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

ORDER NOW

This book explains why experience is everything and how the future of business will come down to shared experiences. Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationshipsMotivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mindBrian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual!  What's the Future of Business?: Changing the Way Businesses Create Experiences

This book explains why experience is everything and how the future of business will come down to shared experiences. Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationshipsMotivates readers...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: