What Do Verticals, Long Tails and Partnerships Have in Common?
Vertical industries, long-tail content and valued partnerships may not seem to have much in common at first glance. What they share is a richness of details. Organizations in a specific vertical face many of the same challenges and opportunities. Long-tail content addresses those issues in detail. And valued partnerships grow when like-minded marketers meet and share their insights and strategies in depth.
I’m pleased to join Target Marketing Group to help unearth and share the industry-specific details that will help you improve your marketing outcomes. As special events advisor, I’m excited to be co-hosting VIP roundtables and leadership summits with Target Marketing that will provide you with an opportunity to learn from senior marketers at leading companies, and build long-lasting, depthful relationships with peers faced with similar issues and opportunities.
I’ll also be working closely with the Target Marketing team as they bring you comprehensive coverage of marketing in the automotive, financial services, healthcare, and travel and hospitality industries.
We’re kicking off our 2017 roundtable series with an exclusive VIP roundtable on financial services marketing on February 7 in New York. During the roundtable there will be plenty of opportunity to network with your peers. Plus, we’ll host an interactive panel discussion on such topics as balancing customer engagement strategies with strict industry regulations, planning for fintech initiatives, and adjusting marketing to meet the retail versus digital realities of today. You’ll leave full of ideas, and full from a sumptuous dinner. Find details and registration here for qualified individuals.
I hope you’ll join me, Thorin, and the rest of the Target Marketing team on this journey as we dig into the weeds on what’s important to marketers in automotive, financial services, healthcare, and travel and hospitality today.
I’d be delighted to get your input on the issues you’d like to learn most about … You can reach me at firstname.lastname@example.org.
I’d be also thrilled to hear from those of you willing to share your expertise in an interview or at one of our upcoming live events. If you’re a senior marketer or advisor interested in participating on any of our marketing panels, please follow this link to provide us with some background information.
We’re in this adventure together. Let’s unearth and share those rich details and turn them into gems of opportunity.
Ginger Conlon is Group Special Events Advisor for the Target Marketing Group, as well as chief content strategist at CustomerAlchemy.net. She has covered marketing, sales, and customer service strategies and technologies for more than 25 years. She has served as chief editor of Direct Marketing News, 1to1, and CRM magazines. Ginger was honored with a Silver Apple lifetime achievement award for her contributions to the marketing industry, and was cited as a “Top 100 Most Social Customer Service Pros on Twitter” and a “Top 25 CRM Influencers You Should Be Following.”