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USADATA Releases Video Library for Easy Access to Direct Marketing Advice

August 17, 2010
NEW YORK, August 17, 2010 - Expanding on a commitment to support clients in and beyond the purchase of a direct marketing list, USADATA today released a collection of videos to its online Marketing Learning Center(MLC). These brief videos give overviews of how USADATA’s list products and services help companies of all sizes, across all industries, realize better ROI on their campaigns.

Direct marketing experience is not a prerequisite. For marketers who are new to direct mail, USADATA offers its Top 10 Direct Marketing Tips to Improve ROI, with helpful tips to properly execute and track campaign results. Building Your Mailing List Online guides viewers step-by-step through defining and choosing a target audience, to find the best leads.

More experienced marketers will benefit from USADATA's uDATA Program and SalesLeads360 videos, which describe how businesses can bundle data with free consulting and technology solutions to find new customers more quickly, more profitably and more efficiently.

Anyone who has not yet experienced USADATA's industry-leading combination of accurate leads, delivery technology and consultative client support can quickly get up to speed with the Introduction to USADATA video.

"We are excited to release a new channel of marketing support for our clients. Our Marketing Learning Center videos are helping clients bring concepts and ideas to life, and to better understand there is a wealth of free marketing expertise and solutions available to help businesses achieve better results in faster and more efficient ways," said Beth Leffel, Senior Data Specialist at USADATA.

"USADATA's videos are a thoughtful way to help their clients market their services more effectively. They clearly care about helping their clients succeed," said Dena Kelly of Mail Print in Kansas City, MO.

"USADATA's SalesLeads360 video provided a good overview for how to use their SalesLeads360 account to make ordering leads more efficient for my business, " commented Susan Larson, Director of Corporate Marketing of ANRO Inc. based in West Chester, PA.

To watch the videos in the Marketing Learning Center, business leaders and marketers may visit either http://www.usadata.com/videos.html or USADATA's YouTube Channel at http://www.youtube.com/usadatainc.

About USADATA
USADATA provides data, consulting, and technology that have been helping companies achieve a greater return on investment on direct marketing campaigns for over 10 years. USADATA is a trusted provider of mailing lists for more than 100,000 businesses nationwide including TruGreen, Johnson Controls (NYSE: JCI), and 24/7 HVAC and has been named to the Inc 500 Fastest Growing Private Companies, Deloitte & Touche New York Technology Fast 50, Computerworld's Top 100 Emerging Companies.

 

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Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



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