Beating a Bear Market

Upsells and cross-sells help the Vermont Teddy Bear Company make the most of a seasonal business

Accessories and other related gift items help Vermont Teddy Bear maximize the sale of each Bear-Gram. For example, those who select the “Prisoner of Love” bear, licensed by Elvis Presley Enterprises, can outfit the hunk-a burning bear with a miniature guitar and include a CD of the King’s number one songs.

Print catalogs, mailed three times a year, keep customers up to date on the latest bear offerings and other gift items.

Print catalogs, mailed three times a year, keep customers up to date on the latest bear offerings and other gift items.

Vermont Teddy Bear Company’s Chris Powell, contact center manager, and Michelle Coté, loyalty, partnership and corporate marketing manager