Insurance Industry Relationship Marketing
Snack right If you're looking for a snack, stick to fresh fruits and veggies that are high in nutrients. You'll feel full longer than if you had snacked on something high in sugar with very little nutrients. Fruits like watermelon will keep you hydrated and give you plenty of energy—perfect for a long day sightseeing or at the beach.
Pack travel insurance With all the things to think about while traveling (reservations, eating right, and most importantly your family), the last thing you want to worry about is your travel insurance. With a travel insurance plan from Travel Guard you'll have access to 24/7 assistance that can help with any of your travel related needs day or night. Travel Guard's 'round the clock assistance can go to work on your behalf re-booking flights and hotels, finding lost luggage and more. Plus a travel insurance plan can cover you for things like travel delays due to inclement weather, trip cancellation/interruption and medical expenses so that you may book your vacation with confidence. To find out more simply ask your travel agent, call 800.851.0048 or visit www.travelguard.com.
Takeaways to Consider
- Don't bug your customers with a geeky kumbaya pre-determined contact schedule hoping to foster a relationship.
- As Emily Soell, CEO of Rapp Collins once said to me, "I don't want a relationship with the guy who sells me aspirin. I just want my headache cured."
- Make contact only when you have something important to say—news they can use or an irresistible offer.
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