Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Special Report - Inbound Marketing : Top 10 Inbound Marketing Tactics

May 2014 By Thorin McGee
Get the Flash Player to see this rotator.
 

Direct marketing has traditionally been an outbound business: Send offers via mail, email, TV, telephone, etc., take orders from the percentage who convert, repeat. Inbound marketing turns that on its ear by using online tactics like content creation, social media and search marketing to make the company very easy for potential customers to find when they're looking to learn more about your industry, to trust and, ultimately, to buy.

While some of the tactics may sound more like brand marketing—especially the thought-leadership aspects of content marketing—inbound marketers use those tactics as part of a long-term, scientific marketing plan to bring qualified prospects onto their lists, track their interactions with the brand, nurture them, build relationships and, ultimately, convert them into customers through classic direct offers.

Some old-school marketers still refuse to accept this as true "direct marketing," but no one can argue it hasn't been one of the most influential marketing strategies of the past 10 years.

Top Tactics

Inbound Marketing Tactics
[+] click to enlarge
Defining “inbound marketing” tactics can be tricky, because the term itself means attracting people to come to your website, not pushing ads out to them. However, there are many “push” tactics that are used to support inbound marketing and make sure the content and brand website are found.
Here are the Top 10 Inbound Marketing tactics Target Marketing readers reported using during our “Media Usage Survey” (results of which were reported in the March issue of Target Marketing).

 


 

Companies Mentioned:

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: