Special Report: Less Envelope, More Response
To inspire recipients to open its direct mail packages, Autodesk gave them a glimpse of what’s inside
June 2007
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The e-Learning campaign was a one-shot mailing distributed internationally, with versions in English, French, Spanish and Portuguese. According to Goodman, e-Learning usage prior to the campaign had been extremely low—averaging just a few hundred people a day.
“After we mailed, we had one day where we had 4,000 people log on and use e-Learning lessons,” she says. “We raised the average from a few hundred a day to about 800 a day.”
Based on this success, Goodman Marketing Partners and Autodesk have since carried the poly window envelope over to several other campaigns. “I like the way it looks,” Rudiman says. “It gives recipients a clear and compelling reason to open the envelope.”
Amy Syracuse is a London-based freelance writer.
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