TM0907_Cover/chart
September 2007
The full list of 2007’s Top 50 Mailers (excludes catalogers)
Company Sales/Revenue Industry List Manager(s)
(in millions)
Citigroup $146,558 Financial Does not rent
Bank of America $117,017 Financial Does not rent
JP Morgan Chase $99,845 Financial Does not rent
4 Sprint/Nextel $41,028 Telecommunications Does not rent
American Express $27,136 Financial/Media Millard Group
Washington Mutual $26,454 Financial Does not rent
Capital One $15,191 Financial Does not rent
Time Inc. $5,846 Media Millard Group/
Belardi-Ostroy Inc.
4 Pitney Bowes Co. $5,730 Business Services MeritDirect
Salvation Army $5,300 Nonprofit Does not rent
4 Discover Card Services Inc. $5,000 Financial Does not rent
Hearst Magazines $4,550 Media Direct Media International
American Red Cross $3,919 Nonprofit The Carol Enters List Co./ American List Counsel
The New York Times Company $3,289.9 Media American List Counsel
BMG/Columbia House $2,400 Media Specialists Marketing Services/American List Counsel
Reader’s Digest Association $2,386.2* Media American List Counsel/
The Catamount Group
4 Scholastic Inc. $2,283.8 Media Specialists Marketing Services/ Millard Group/List Services Corp.
Dow Jones & Company $1,783.9 Media American List Counsel
Meredith Corp. $1,600 Media American List Counsel/
Millard Group
Company Sales/Revenue Industry List Manager(s)
(in millions)
Memorial Sloan-Kettering Cancer Society $1,623 Nonprofit Direct Media International
Conde Nast Publications $1,400 Media Millard Group/
21st Century Marketing
4 American Cancer Society $977.9 Nonprofit ParadyszMatera
AARP $936 Nonprofit Does not rent
National Geographic Society $531.2* Media/Nonprofit Direct Media International
Publishers Clearing House $530 Business Services List Services Corp.
Company Sales/Revenue Industry List Manager(s)
(in millions)
4 Alsac/St. Jude Hospital N/A Nonprofit Does not rent
4 The Economist Group $379.2 Media Lake Group Media
U.S. Fund for Unicef $373.6 Nonprofit Names in the News/D-J Associates
Leukemia & Lymphoma Society $241.4 Nonprofit Epsilon Data Management
Cystic Fibrosis Foundation $226.4 Nonprofit RMI Direct Marketing
Consumers Union $196.6 Nonprofit/Media RMI Direct Marketing
Oreck Corp. $192.4* Merchandise 21st Century Marketing
Disabled American Veterans $169.9 Nonprofit Direct Media International
Rodale Inc. $139 Media American List Counsel
National Wildlife Federation $114.9 Nonprofit RMI Direct Marketing/Millard Group
4 MBI Inc. $103.2 Merchandise Does not rent
Highlights for Children $100* Media In-house
Paralyzed Veterans of America $93.7 Nonprofit Lake Group Media
American Heart Association $93* Nonprofit Direct Media International
4 Natural Resources Defense Council $82.1 Nonprofit The Carol Enters List Co.
Boardroom Inc. $75* Media In-house
International Masters Publishers $40* Media American List Counsel
Company Sales/Revenue Industry List Manager(s)
(in millions)
AAA $39.5 Nonprofit Does not rent
4 Covenant House $34 Nonprofit Direct Media International
Mayo Clinic Publications $30 Media RMI Direct Marketing
4 Frank Cawood & Associates N/A Media Lake Group Media
Gevalia Kaffe N/A Foods Mal Dunn Associates
4 Guideposts N/A Nonprofit/Media RMI Direct Marketing
International Home Shopping N/A Merchandise List Services Corp.
Smile Train N/A Nonprofit Names in the News
4 New to the list in 2007; * Figures reported in 2006’s The Top 50 Mailers
Sales/revenue data sources: Hoover’s, CharityNavigator, companies’ own data
Company Sales/Revenue Industry List Manager(s)
(in millions)
Citigroup $146,558 Financial Does not rent
Bank of America $117,017 Financial Does not rent
JP Morgan Chase $99,845 Financial Does not rent
4 Sprint/Nextel $41,028 Telecommunications Does not rent
American Express $27,136 Financial/Media Millard Group
Washington Mutual $26,454 Financial Does not rent
Capital One $15,191 Financial Does not rent
Time Inc. $5,846 Media Millard Group/
Belardi-Ostroy Inc.
4 Pitney Bowes Co. $5,730 Business Services MeritDirect
Salvation Army $5,300 Nonprofit Does not rent
4 Discover Card Services Inc. $5,000 Financial Does not rent
Hearst Magazines $4,550 Media Direct Media International
American Red Cross $3,919 Nonprofit The Carol Enters List Co./ American List Counsel
The New York Times Company $3,289.9 Media American List Counsel
BMG/Columbia House $2,400 Media Specialists Marketing Services/American List Counsel
Reader’s Digest Association $2,386.2* Media American List Counsel/
The Catamount Group
4 Scholastic Inc. $2,283.8 Media Specialists Marketing Services/ Millard Group/List Services Corp.
Dow Jones & Company $1,783.9 Media American List Counsel
Meredith Corp. $1,600 Media American List Counsel/
Millard Group
Company Sales/Revenue Industry List Manager(s)
(in millions)
Memorial Sloan-Kettering Cancer Society $1,623 Nonprofit Direct Media International
Conde Nast Publications $1,400 Media Millard Group/
21st Century Marketing
4 American Cancer Society $977.9 Nonprofit ParadyszMatera
AARP $936 Nonprofit Does not rent
National Geographic Society $531.2* Media/Nonprofit Direct Media International
Publishers Clearing House $530 Business Services List Services Corp.
Company Sales/Revenue Industry List Manager(s)
(in millions)
4 Alsac/St. Jude Hospital N/A Nonprofit Does not rent
4 The Economist Group $379.2 Media Lake Group Media
U.S. Fund for Unicef $373.6 Nonprofit Names in the News/D-J Associates
Leukemia & Lymphoma Society $241.4 Nonprofit Epsilon Data Management
Cystic Fibrosis Foundation $226.4 Nonprofit RMI Direct Marketing
Consumers Union $196.6 Nonprofit/Media RMI Direct Marketing
Oreck Corp. $192.4* Merchandise 21st Century Marketing
Disabled American Veterans $169.9 Nonprofit Direct Media International
Rodale Inc. $139 Media American List Counsel
National Wildlife Federation $114.9 Nonprofit RMI Direct Marketing/Millard Group
4 MBI Inc. $103.2 Merchandise Does not rent
Highlights for Children $100* Media In-house
Paralyzed Veterans of America $93.7 Nonprofit Lake Group Media
American Heart Association $93* Nonprofit Direct Media International
4 Natural Resources Defense Council $82.1 Nonprofit The Carol Enters List Co.
Boardroom Inc. $75* Media In-house
International Masters Publishers $40* Media American List Counsel
Company Sales/Revenue Industry List Manager(s)
(in millions)
AAA $39.5 Nonprofit Does not rent
4 Covenant House $34 Nonprofit Direct Media International
Mayo Clinic Publications $30 Media RMI Direct Marketing
4 Frank Cawood & Associates N/A Media Lake Group Media
Gevalia Kaffe N/A Foods Mal Dunn Associates
4 Guideposts N/A Nonprofit/Media RMI Direct Marketing
International Home Shopping N/A Merchandise List Services Corp.
Smile Train N/A Nonprofit Names in the News
4 New to the list in 2007; * Figures reported in 2006’s The Top 50 Mailers
Sales/revenue data sources: Hoover’s, CharityNavigator, companies’ own data




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