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TM0907_Cover/chart

September 2007
The full list of 2007’s Top 50 Mailers (excludes catalogers)

Company Sales/Revenue Industry List Manager(s)

(in millions)


Citigroup $146,558 Financial Does not rent

Bank of America $117,017 Financial Does not rent

JP Morgan Chase $99,845 Financial Does not rent

4 Sprint/Nextel $41,028 Telecommunications Does not rent

American Express $27,136 Financial/Media Millard Group

Washington Mutual $26,454 Financial Does not rent

Capital One $15,191 Financial Does not rent

Time Inc. $5,846 Media Millard Group/
Belardi-Ostroy Inc.

4 Pitney Bowes Co. $5,730 Business Services MeritDirect

Salvation Army $5,300 Nonprofit Does not rent

4 Discover Card Services Inc. $5,000 Financial Does not rent

Hearst Magazines $4,550 Media Direct Media International

American Red Cross $3,919 Nonprofit The Carol Enters List Co./ American List Counsel

The New York Times Company $3,289.9 Media American List Counsel

BMG/Columbia House $2,400 Media Specialists Marketing Services/American List Counsel

Reader’s Digest Association $2,386.2* Media American List Counsel/

The Catamount Group

4 Scholastic Inc. $2,283.8 Media Specialists Marketing Services/ Millard Group/List Services Corp.

Dow Jones & Company $1,783.9 Media American List Counsel

Meredith Corp. $1,600 Media American List Counsel/
Millard Group

Company Sales/Revenue Industry List Manager(s)

(in millions)



Memorial Sloan-Kettering Cancer Society $1,623 Nonprofit Direct Media International

Conde Nast Publications $1,400 Media Millard Group/
21st Century Marketing

4 American Cancer Society $977.9 Nonprofit ParadyszMatera

AARP $936 Nonprofit Does not rent

National Geographic Society $531.2* Media/Nonprofit Direct Media International

Publishers Clearing House $530 Business Services List Services Corp.

Company Sales/Revenue Industry List Manager(s)

(in millions)



4 Alsac/St. Jude Hospital N/A Nonprofit Does not rent

4 The Economist Group $379.2 Media Lake Group Media

U.S. Fund for Unicef $373.6 Nonprofit Names in the News/D-J Associates

Leukemia & Lymphoma Society $241.4 Nonprofit Epsilon Data Management

Cystic Fibrosis Foundation $226.4 Nonprofit RMI Direct Marketing

Consumers Union $196.6 Nonprofit/Media RMI Direct Marketing

Oreck Corp. $192.4* Merchandise 21st Century Marketing

Disabled American Veterans $169.9 Nonprofit Direct Media International

Rodale Inc. $139 Media American List Counsel

National Wildlife Federation $114.9 Nonprofit RMI Direct Marketing/Millard Group

4 MBI Inc. $103.2 Merchandise Does not rent

Highlights for Children $100* Media In-house

Paralyzed Veterans of America $93.7 Nonprofit Lake Group Media

American Heart Association $93* Nonprofit Direct Media International

4 Natural Resources Defense Council $82.1 Nonprofit The Carol Enters List Co.

Boardroom Inc. $75* Media In-house

International Masters Publishers $40* Media American List Counsel

Company Sales/Revenue Industry List Manager(s)

(in millions)

AAA $39.5 Nonprofit Does not rent

4 Covenant House $34 Nonprofit Direct Media International

Mayo Clinic Publications $30 Media RMI Direct Marketing

4 Frank Cawood & Associates N/A Media Lake Group Media

Gevalia Kaffe N/A Foods Mal Dunn Associates

4 Guideposts N/A Nonprofit/Media RMI Direct Marketing

International Home Shopping N/A Merchandise List Services Corp.

Smile Train N/A Nonprofit Names in the News

4 New to the list in 2007; * Figures reported in 2006’s The Top 50 Mailers

Sales/revenue data sources: Hoover’s, CharityNavigator, companies’ own data

 

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