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When it comes to the information that search engines prefer and rank highly, well-run blogs have it in spades, says MoreVisibility, a search engine marketing firm in Boca Raton, Fla. In its whitepaper, “Blogs—Learn How and Why They Fit Into Your Search Engine Marketing & Optimization Campaigns,” the firm explains that blogs with rich and frequently updated content, keyword links, and unique and popular content offer up just the precise blend of relevance and recency that search engines desire for their top search results listings.
To help your blog meet the above criteria as well as be easily scannable by both readers and search engine spiders, MoreVisibility offers the following guidelines:
Simple is smart. “Blogs should be quick reads,” according to the whitepaper. MoreVisibility recommends simple navigation with plain HTML text and links, clean layouts and interface, and the use of pictures for illustrative support only.
Update frequently. You cannot expect to draw a following if you do not post interesting information and commentary often enough to establish a connection. “Good content should be added a minimum of once a week,” says MoreVisibility.
Make it useful. Blog readers value entertainment, but not at the expense of information that is useful. For example, Gizmodo, a popular blog on consumer electronics, mixes product reviews with insider scoop, special offers on products and social commentary to keep readers coming back. This blog also follows MoreVisibility’s best practices for linking, providing readers with links to additional information—both on the Gizmodo site and on outside sites—on topics covered.
Learn more about MoreVisibility at www.morevisibility.com
To help your blog meet the above criteria as well as be easily scannable by both readers and search engine spiders, MoreVisibility offers the following guidelines:
Simple is smart. “Blogs should be quick reads,” according to the whitepaper. MoreVisibility recommends simple navigation with plain HTML text and links, clean layouts and interface, and the use of pictures for illustrative support only.
Update frequently. You cannot expect to draw a following if you do not post interesting information and commentary often enough to establish a connection. “Good content should be added a minimum of once a week,” says MoreVisibility.
Make it useful. Blog readers value entertainment, but not at the expense of information that is useful. For example, Gizmodo, a popular blog on consumer electronics, mixes product reviews with insider scoop, special offers on products and social commentary to keep readers coming back. This blog also follows MoreVisibility’s best practices for linking, providing readers with links to additional information—both on the Gizmodo site and on outside sites—on topics covered.
Learn more about MoreVisibility at www.morevisibility.com
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