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Media Usage Forecast 2007

The skinny on how marketers will be spending their direct response media budgets this year

March 2007 By Hallie Mummert
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Welcome to Target Marketing’s first Media Usage Forecast, which we plan to turn into a yearly peek at how you and your peers will be divvying up your marketing media dollars to attract prospects and maximize relationships with current customers.

After the first half this decade, when all you heard in conversations during the cocktail hour at conferences and industry functions was how everyone’s direct marketing budget had been slashed, it’s refreshing to see that at least 80 percent of the marketers we surveyed are going into 2007 with coffers equal to or more than last year’s media dollars.

Since this story is chock full of useful charts and graphs, we’ve created a PDF version to help you see the various changes and shifts. To view it, click here, or go to Media Usage Forecast under Related Content in the upper-right corner of this page.
 

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COMMENTS

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Most Recent Comments:
Peter Hellar - Posted on June 20, 2007
Regarding 2007 Media Usage: I was wondering where digital signage media and narrowcasting fit in? In my opinion digital signage media must be considered as one of the most effective as this media allows the advertiser to target it's prospect at the point of purchase (usually retail).
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Archived Comments:
Peter Hellar - Posted on June 20, 2007
Regarding 2007 Media Usage: I was wondering where digital signage media and narrowcasting fit in? In my opinion digital signage media must be considered as one of the most effective as this media allows the advertiser to target it's prospect at the point of purchase (usually retail).