The science of direct response testing : By Steve Trollinger : Target Marketing

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	Oct  1, 2008
	
			Tested and Proven - By Steve Trollinger
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			Direct marketing, regardless of channel, in so many ways is a scientific endeavor. Direct marketing strategists strive to isolate the drivers of better response rates, open rates, clickthrough percentages and conversion. The mathematical and scientific nature of direct marketing lends itself, more than any other marketing discipline, to experimentation. And we call that experimentation "testing."
		
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	http://www.targetmarketingmag.com/article/the-science-direct-response-testing-160118_1.html
	
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Tested and Proven By Steve Trollinger

E-mail this story to a friend/colleague...

Tested and Proven
By Steve Trollinger