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The New Direct Mail List Frontier: Online-Generated Leads

March 3, 2010 By Gary Hennerberg

One other interesting outcome of the online-generated lists used for the insurance direct mail offer: The creative was not changed to acknowledge the recipient had a predisposition to responding to online offers. And moreover, an online application wasn’t offered. The only way the individual could respond was to complete an application and mail it.

Gary Hennerberg, president of Hennerberg Group Inc., is a creative strategist, copywriter and analytic consultant for direct mail, Web sites, e-mail and other direct marketing media. Contact him at (817) 318-8100 or www.hennerberg.com.


 

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