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The Leukemia & Lymphoma Society

September 2007
On a mission to cure leukemia, lymphoma and myeloma, the Leukemia & Lymphoma Society (LLS) regularly conducts market research to target its audience as well as to develop and test all of its services. From fundraising programs to patient education and support initiatives, market research keeps the society in touch with its members’ needs. At the core of its membership are people for whom struggling to survive is an everyday reality, and so the reader surveys in its direct mail reflect that urgency.

In addition, LLS works to leverage the large pool of consumers who take part in its Team in Training fundraising runs. Developing long-term relationships with these donors, maximizing the knowledge gleaned from research and continual testing helps LLS pull a $20 average gift as well as attract new advocates.—Kate DeBevois
 

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Available as a PDF<BR><BR>A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.<BR> <BR>Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving for better response rates, open rates, conversions, cost-per-order, and life-time value. <BR><BR>And what is the tool that these strategists turn to again and again? That’s right! It’s testing. <BR><BR>In direct marketing, there are plenty of elements to test — from subject lines, premiums, envelope sizes, list selects, pricing, the placement of the shopping cart on the web page ... the choices seem endless. <BR><I><BR>Secrets of Direct Marketing Testing </I>is your personal BRAIN TRUST of testing strategies that you can start to put to use today. <BR><BR>In this guide, you’ll find everything you need to learn — the why, what, when and how-to of testing. From testing structure to basic principles, and from test ideas to mistakes to avoid, you’ll get a crash course in coding, tracking, reading and applying test results. <BR><BR>You’ll learn about: <BR>• Simple copy tests that drive response <BR>• Fine-tuning your offer <BR>• Web and Email testing <BR>• Offer tests <BR>• How to make sure you’re getting reliable results <BR>• Retesting and rolling out your findings <BR>• Plus the Rules that you should test now — or ignore at your own peril! <BR><BR>Are you are searching for ways to raise response, save on your promotion costs, drive down your cost-per-order and extend the lifetime value of your customers? The DirectMarketingIQ and Target Marketing editorial teams have been researching, writing and collecting expert advice from industry leaders about the how-tos of testing for years. <BR><BR>We’ve compiled this information and made it easy for you to find all in one place with our easy-to-read report – <EM>Secrets of Direct Marketing Testing</EM>. Secrets of Direct Marketing Testing

Available as a PDF

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more.

Direct marketing — regardless of the channel — is that unique combination of art and science. Direct marketing strategists are constantly striving



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Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.

A New Best Practices and Case Studies report from DirectMarketingIQ.

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