E-commerce Link: Having an Email Vision

The keys to developing a successful e-newsletter

Better Homes and Gardens publishes an organized e-newsletter broken down into topics such as shade gardening secrets and outdoor living tips, then provides highly relevant articles for readers to click through to the website to read.

Email deliverability services provider Return Path follows the best practices for e-newsletter design, as well as content, giving subscribers plenty of content in the e-newsletter to want to click through to the website for more.