B-to-B : Digital Remix

The down economy pushes B-to-B marketers to embrace digital tactics

July 2009 By Laura Ramos

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July 2009

Digital Remix - By Laura Ramos----------------------------------------------------------
B-to-b marketers tinker with online channels, watch social media emerge and fret over fitting it all into a marketing mix dominated by conventional approaches. As the current recession continues through 2009, a company’s marketing mix must produce sales-ready results using...
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http://www.targetmarketingmag.com/article/the-down-economy-pushes-b-to-b-marketers-embrace-digital-tactics-409009/1
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