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The Direct Marketing Industry’s Assault on First Amendment Rights

The art and science of prospecting are officially dead

April 8, 2014 By Denny Hatch
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This is about my trip around the world and how I hand-built a list of prospects for my new book, "Write Everything Right!"

My Role Model: Richard Viguerie
Back in the 1960s, conservatives
whether political candidates, policy groups, or activist organizationshad no way to get their message past the filter of the liberal mainstream media and into the hands of the American people. —From Richard Viguerie's Official Biography

In 1965, Viguerie, age 32, discovered a list on file with the clerk of the U.S. House of Representatives. It contained the names and addresses of all $50-plus donors to Barry Goldwater's campaign. All were in public domain.

Viguerie spent many hours in the bowels of the Capitol laboriously hand-copying the names and addresses of these 12,500 donors. This became the base of Viguerie's fledgling business: "now the largest list of active charitable and conservative donors in the world: Viguerie Political Lists."

Over the years, Richard Viguerie has sent out billions of mailings and raised millions of dollars.

Without Viguerie's geeky little prospecting effort in 1965, both Viguerie and American politics would be all the poorer for it.

The Key Markets for "Write Everything Right!": Print Media
Newspapers are dying. The numbers:

Every morning, newsroom employees wake up with a renewed sense of dread. 

I believe—down into the core of my being—"Write Everything Right!" is what journalists and editors absolutely need. With my revolutionary information about writing and design, my book will save jobs and save publications.

 
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FROM THE BOOKSTORE

<i>The Business of Database Marketing</i> covers all the bases for the typical business reader.  It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing.  It will be the one easy-to-read and easy-to-understand guide for putting database marketing and customer relationship management to productive use for every business. The Business of Database Marketing

The Business of Database Marketing covers all the bases for the typical business reader. It even includes a catalog of the 37 “Best Practices” and a roundup of some of the major “Dos and Don’ts” in making business sense of the world of database marketing. It will be the one...

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