Direct Mail Strategy: Rev Up Your Response

Test bells and whistles, gadgets and gizmos

The Republican National Committee emphasizes its “Liberal Agenda ballot” by placing it inside a bright yellow envelope, and then inserting this envelope, letter and reply inside a Kraft paper outer.

The Republican National Committee emphasizes its “Liberal Agenda ballot” by placing it inside a bright yellow envelope, and then inserting this envelope, letter and reply inside a Kraft paper outer.