Nuts & Bolts : Tech Talk

Multichannel Campaigns
Boston-based Portrait Software recently introduced its Portrait Campaign Manager (PCM). The solution allows marketers to manage multichannel campaigns by enabling them to design, develop, deploy, monitor and measure their marketing efforts all in one place. With the NET.-based PCM, marketers can create and maintain a bidirectional campaign by channelling customer data, inquiries and interaction. PCM has a lengthy list of features for marketing functionality including: direct mail, e-mail marketing, SMS and mobile marketing, and event-triggered marketing. The solution provides for the management of leads, loyalty and customer preferences, and automates the process while ensuring each customer is treated as an individual.  
www.portraitsoftware.com

Precision Targeting
The online video network Broadband Enterprises (BBE), based in New York, has selected Norcross, Ga.-based Digital Element to enhance the contextual and behavioral ad targeting capabilities of its campaign management suite, VINDICOâ„¢. The suite allows advertisers to control the assignment, scheduling, deployment and optimization of banner and video ads across any broadband network. Digital Element will help BBE improve VINDICO's geographically targeted ad delivery and advance real-time reporting capabilities.
www.broadbandenterprises.com

SEM Optimization
San Jose, Calif-based Web analytics and online marketing company WebTrends Inc. has rolled out its Ad Director search engine marketing solution. Ad Director uses self-learning technology and a multivariate testing engine to handle variables-such as keyword combinations, ads and landing pages-across search networks. With Ad Director, SEM results continually improve as the solution analyzes and discovers more "winning" ad placements and keyword combinations, providing nonstop optimization. Ad Director is an automated system-handling creative and bid adjustments-but unlike other solutions, it allows users to override the system when ad purchasing opportunities arise.
www.webtrends.com