Tech Roundup: A look at some of the latest solutions on the market
February 2006
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For more information: Visit www.jambo.com.
leadQ
Part of the inQ family of live chat solutions (cartQ, customer serviceQ, etc.), leadQ allows online marketers to use live chat to capture more lead data from site visitors. From helping visitors fill out lead forms to addressing their online information needs, this Agoura Hills, Calif., firm’s chat agents maximize site interaction with prospects and customers by engaging visitors in conversation and responding to their cues with script-driven prompts. According to the marketer’s Web objectives and visitor behavior, the chat session can be initiated in response to specific criteria, such as time spent on the site, number of visits to the site, leaving the site, etc. Marketers also can choose whether they want the chat to take place in a pop-up window or as a built-in section of a Web page. Chat agents can direct visitors to fill out the applicable lead form or collect the pertinent information through the online chat.
The software application runs on a JavaScript tag and allows users to access reporting information—including chat transcripts and conversion statistics—via an online portal. inQ also provides a marketing agency to develop and manage campaigns for a fully outsourced solution.
For more information: Visit www.inq.com
Voicelogin
The Voicelogin solution from New York City performance marketing network and interactive agency AdValiant, helps marketers transform calls into
a real-time data cleansing process, regardless of whether calls are handled by a live agent or an automated attendant. Before calls are connected, the phone number is run against a database of more than 160 million households (provided by AdValiant’s parent company, Dialogue Group); matches allow the marketer to verify, update and add appropriate information to the consumer’s data profile, thus enabling the marketer to address calls in a more efficient, relevant manner. Proprietary voice-recognition technology is leveraged to accurately capture and confirm inbound caller data.
For more information: Visit www.advaliant.com.
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