Targeted Marketing using Specialty Lists Successful for Dentists and Small Businesses

NEW YORK, October 26, 2010 -In its continuing effort to help clients reach niche consumer and business segments more precisely, USADATA has built relationships with multiple providers to make it easy for clients to get "one-stop" or "one-click" shopping to all the top information available in the United States. Today USADATA announced its 400th client in the past two months for its specialty mailing lists and sales leads.

Working with USADATA, businesses are able to uncover lists that are perceived to be hard-to-find. Thousands are available, with some of the more popular being physician lists based on medical specialties, educators, new homeowners, and reaching people by occupation at their home address. Executing a recent multi-channel direct mail and email campaign of its own targeting physicians and dentists (the same services offered to its own clients), resulted in over 200 new dentists and medical professionals choosing USADATA to help them find new patients.

"USADATA has been an important part of our practice's growth. They were able to help us find new patients through targeted residential campaigns based on demographics, reach new homeowners in our area, and they made it easy," said Lynette Wettstein of Impressions Dental in Gilbert, AZ.

"We continue to look at specialization across various verticals to help clients find the right leads, and as a channel to grow our own business," said Jon Rapkin, SVP at USADATA. "This campaign builds on the success we've had helping educational institutions this year, and we look forward to launching specific efforts in the not-for-profit and automotive industries in early 2011," added Rapkin.

USADATA's relationships with all of the specialty list managers throughout the United States facilitate the acquisition of the targeted lists of prospects businesses seek. Businesses may visit USADATA's Specialty Lists page to view the most popular databases available, or contact a Data Specialist at 800-395-7707 for recommendations and consultative support. Thousands of lists are available and businesses are encouraged to request their ideal audience, no matter how unique or unconventional.

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