Cover Story: Media Usage Forecast 2012

Marketers are back on the trail of new customers with new technologies

Chart 1: Overall Media Budget 2011 vs. 2012

Chart 2: Comparing 2012 to 2011, do you plan for spending to increase, decrease or stay the same on these media?

Chart 3: Compared to 2011, are you planning to increase, decrease or stay the same in using these marketing technologies?

Chart 4: Comparing 2012 to 2011, which delivery methods do you use for customer acquisition.

Chart 5: Which media delivers the strongest ROI?

Chart 6: Comparing 2012 to 2011, which delivery methods do you use for customer retention?