Survey Reveals Facebook Sucks for Business

While 67 percent of respondents to a recent survey use the social media platform Facebook to promote their businesses, only 29 percent find the site effective for driving traffic to their website.

These findings come from a recently published report from website software and training company Intellimon, in partnership with the University of Bradford. The report is based on a survey of more 4,000 online businesses, and was designed to better understand the nature of challenges facing businesses marketing themselves on the internet.

Other findings from the report include the following:

  • 27.2 percent of respondents said Twitter was effective for generating website traffic;
  • while 62 percent of respondents were 50 years of age or older, the youngest age group (18-43) had the highest success rate with their traffic generation efforts (25.6 percent);
  • despite choosing search engines as the most important traffic generation tool, 62.8 percent of respondents perform search engine optimization checks only monthly or less frequently; and
  • less than 10 percent of respondents said they outsource their traffic generation activities, typically leaving the task up to a single business owner/operator to carry out.

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